Ridlr App goes outdoor to grow user base

In Campaigns By Bhawana Anand - May 14, 2015

Laqshya Media executed the campaign in Delhi

OOH must offer better visibility, greater coverage: Brand leaders

In OOH News By Soneeta Sethi - May 12, 2015

Shashi Sinha, VP, Laqshya Media, Emmanuel Joseph, Deputy Media Manager, FBD Division, ITC, T Keerthi Vardhan Reddy, Head Brand - Mobile/DTH/Money - TN Circle, Bharti Airtel, and C Sarath Mohan, Manager- Branding, Jaypee Cement discuss'What will it take to draw more brands to Tamil Nadu' at the Tamil Nadu Talks OOH! Conference organised in Chennai on May 8

Embrace innovation, technology to enhance TN market attractiveness: Avinash Swamy

In OOH News By Soneeta Sethi - May 12, 2015

Avinash Swamy, Vice President, Streettalk Connect, addressed a session on'What will it take for media partners to plan big for OOH in Chennai & rest of Tamil Nadu?' at the Tamil Nadu Talks OOH! Conference

Make PPP projects more industry-friendly: OOH leaders

In OOH News By VJ Media Bureau - May 11, 2015

During a session themed'Can PPP Projects Give OOH Industry a Bigger Footprint Across The State & Improved Profitability', industry leaders of Chennai & ROTN deliberated upon how OOH firms in the region can play a more meaningful role in PPP projects, especially in the infrastructure space

Promote transit media in a big way: Atul Shrivastava

In OOH News By Soneeta Sethi - May 11, 2015

Transit advertising is important as it provides high visibility to customers on a daily basis. Well designed and strategically placed ads would attract more audience than any print or television ad, says Shrivastava

Foray into new areas to grow TN OOH business: Ranadeb Paul

In OOH News By Soneeta Sethi - May 11, 2015

Infrastructure projects, digital media can provide the growth impetus, said Paul while addressing the session'Are there new & emerging OOH opportunities in Chennai and rest of Tamil Nadu'

Chennai & Rest of Tamil Nadu: Revving up for a smooth takeoff

In OOH News By VJ Media Bureau - May 08, 2015

Progressive outdoor policies, concerted efforts by the industry to project the regional markets and engage national brands, and long-term project partnerships between civic boides and OOH players will provide the much-needed thrust for the OOH industry to board a higher growth trajectory

Daikin creates a cool connect via IPL

In Campaigns By Bhawana Anand - May 08, 2015

The media planning for the campaign was designed based on the market and visualising the company's growth objectives. The sites were selected on the local grounds to develop real connection with the audience.

HP improves productivity and versatility in large format printing

In OOH News By VJ Media Bureau - May 06, 2015

Latest HP Latex and HP Scitex printers and presses help businesses reach new customers and new profit pools

Industry leaders to discuss OOH growth opportunities in Chennai & ROTN

In OOH News By VJ Media Bureau - May 06, 2015

The conference will provide a common platform for media owners, agency heads and brand marketers to discuss and identify new and innovative ways to drive OOH growth in the state