Roshanspace wins the National Public Service Campaign - Creative Competition for OOH media

In OOH News By VJ Media Bureau - August 03, 2015

Roshanspace sent in the winning entry for the National Public Service Campaign - Creative Competition announced by the IOAA.

Qikwell establishes its health initiative in the outdoor

In Campaigns By Preethika Kotian - August 03, 2015

Qikwell utilizes various outdoor media formats to introduce and promote easy health services offered by the company.

Switch to sustainable, responsible printing processes: Santhosh PG

In OOH News By VJ Media Bureau - July 31, 2015

Speaking on the theme"The need for sustainable and responsible printing processes for OOH” at OAC 2015, Santhosh PG, Business Development Manager, Commercial Solutions Division, 3M India Ltd, provided interesting facts about why the OOH industry should look to adopt eco-friendly practices with respect to printing.

Raise advertiser confidence in OOH: Sam Balsara

In OOH News By VJ Media Bureau - July 30, 2015

Sam Balsara, Chairman, Madison World, said it was imperative for the industry to reduce the clutter in the ad message. He threw light on two key factors that will invigorate OOH industry growth

VLCC rolls out campaign in Delhi, Hyderabad

In Campaigns By VJ Media Bureau - July 30, 2015

Beauty and wellness conglomerate VLCC rolled out an OOH campaign in Delhi and Hyderabad using TDI Media Services network.

OOH delivers in myriad ways, says Sagnik Ghosh

In OOH News By VJ Media Bureau - July 29, 2015

Speaking on the theme'How OOH works for my brand - a case study of Axis Bank' on day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-26, Sagnik Ghosh, Senior Vice President & Head Marketing, Axis Bank, said that OOH is central to the bank's branding and communication strategy.

Digital OOH will gain significant ground in coming years: Tom Goddard

In OOH News By VJ Media Bureau - July 29, 2015

Speaking on the theme"Outdoor advertising in the digital world” on day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Tom Goddard, Non-Executive Chairman, Ocean Outdoor, UK, Executive Chairman, Digicom, UK & Vice President (International), FEPE, spoke about how digital OOH can be effectively leveraged for brand advertising, especially on the major highways and junctions.

Kellogg's Chocos Culminates'Khuljaye Bachpan' In the Outdoor

In Campaigns By Preethika Kotian - July 29, 2015

The leading breakfast cereal brand for kids in India, Kellogg's Chocos invites its consumers out of home to celebrate their bond

Essilor's outdoor vision unfolds with'Apne Ankhon Ki Sochiye'

In Campaigns By Preethika Kotian - July 29, 2015

Essilor launches an outdoor initiative to create awareness about the need for proper eye care

Advertising works best when it triggers business: Smita Jha

In OOH News By VJ Media Bureau - July 28, 2015

Speaking on the theme"OOH industry status & growth prospects - A statistical overview” on the opening day of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Smita Jha, Leader, Media & Entertainment, PwC, also stated that across the globe growth in physical infrastructure is increasing the bandwidth of the OOH medium itself.