Sony Bravia taps pre-Diwali market in UP through OOH

In Campaigns By Satarupa Chakraborty - November 04, 2015

Since Diwali is right around the corner, India Outdoor provided the client with sites which are surrounded by the electronic showrooms, so that the brand achieves maximum coverage.

We will bring ideas, strategy, technology & capital together: Anup Jalan

In Viewpoints By M4G Bureau - November 04, 2015

APJ Enterprises intends to work with all sorts of clients in business sectors of mobile/digital advertising, OOH media ownership, OOH media services, education, real estate and infrastructure development

Kerala Advertising Industries Association launch their official website

In OOH News By Athira Nair - November 02, 2015

Providing all information about KAIA and its members, the association launched this website for the betterment of the association as well as its members.

'Asbah' relies heavily on OOH

In Campaigns By Nabamita Chatterjee - October 28, 2015

The brand with a wide range of staple food products is strategically running the campaign on major arterial roads across the city for recurring exposure and brand recall.

Vodafone Bazaar connects with masses for economic deals

In Campaigns By Satarupa Chakraborty - October 27, 2015

Vodafone's new campaign reaches out to its existing and prospective pre-paid base, targeting the lower echelon of Delhi population by engaging them in activities and household rewards. Named as Vodafone Bazaar, the campaign also acknowledged to support the brand's existing customer base belonging to lower income group.

Fevicol Marine's strong statement during Ganesh Chaturthi

In OOH News By VJ Media Bureau - October 26, 2015

Pidilite's Fevicol Marine branded life jackets were distributed to the volunteers who take the responsibility for immersing idols of Lord Ganesh in the sea.

Brands advertising in UP are hesitant about digital media

In OOH News By Satarupa Chakraborty - October 19, 2015

Although digital is posing as stiff competition to static media, the viability of LED screens in Indian towns and cities are still in questions, where location, eyeballs and infrastructures will decide the fate of digitalization of OOH space in India.

Scarcity of OOH formats leads to limited exposure: Vinkoo Chakraborty

In OOH News By Satarupa Chakraborty - October 14, 2015

According to Vinkoo, a promising market like UP can grow extensively in outdoor advertising if only formats and aesthetics are improved along with certain monitoring systems and regulations in place.

'doohfa' makes Instagram in DOOH

In Digital OOH By Nabamita Chatterjee - October 05, 2015

It is a new product giving an off-the-shelf offering.

DDB Mudra West appoints Nilay Moonje as Group Creative Director

In OOH News By Nabamita Chatterjee - September 30, 2015

Having an experience of over 12 years, Nilay has worked on numerous multinational brands in FMCG, sports, electronics, financial and tourism sector.