Deadpool goes on an OOH spree

In Campaigns By Satarupa Chakraborty - February 19, 2016

Active Media Innovations created buzz around the blockbuster movie Deadpool by executing activations like street art fest and motion-sensory superhero cut-outs in Mumbai.

Samsung J Series lures the crowd at Mumbai Metro

In Campaigns By Satarupa Chakraborty - February 18, 2016

Samsung J Series smartphone resorts to external and internal wraps of Mumbai Metro along with advertising through metro television and digital screens inside metro trains.

Fortune Oil & Paytm promote"MAKE YOUR FORTUNE” campaign in the outdoors

In Campaigns By Nabamita Chatterjee - February 16, 2016

Organised Outdoor Options, New Delhi and Outdoor Advertising Professionals (I) Pvt. Ltd., Bangalore have executed this high decibel campaign at key markets having the right distribution mix.

Explomedia to build civil structures along DMRC's Violet Line stations

In OOH News By Satarupa Chakraborty - February 09, 2016

Explomedia Pvt Ltd will construct 40 sites in monumental designs along 12 stations of DMRC's Violet Line covering the stretch between Badarpur to Escort Mujesar. The sites will be ready by June this year.

Dollar ups the visibility quotient for ForceNXT

In Campaigns By Nabamita Chatterjee - February 08, 2016

The brand's outdoor campaign covers maximum area across West Bengal. They have also taken the campaign to Patna, Jaipur and Delhi suburbs, approximately covering 86,000 sq. ft. of outdoor space for the campaign.

Telenor turns patriotic to celebrate Republic Day

In OOH News By Satarupa Chakraborty - February 05, 2016

The telecom service provider changed its logo into a tricolour, to celebrate the Republic Day this year. The brand's hoardings also incorporates a model of the IAF fighter plane to add a dramatic feel to the medium.

NDTV & Dettol promote'Banega Swachh India' in the outdoors

In Campaigns By Satarupa Chakraborty - February 02, 2016

Promoting their yearly show,"Banega Swachh India”, in association with Reckitt's hygiene solution brand Dettol, NDTV notifies its viewers through a fairly big campaign across Delhi and Mumbai. Executed by Pioneer Publicity, the campaign ran for 10 days till mid-January.

MCD to soon implement Outdoor Advertising Policy (OAP) 2015

In OOH News By Satarupa Chakraborty - February 01, 2016

After being shelved at a draft-stage, OAP 2015 was finally been passed on January 12, 2016 and it will be implemented in future tendering process invited by the Municipal Corporation of Delhi (MCD) including three independent bodies (SDMC, NDMC and EDMC). After OAP 2007 that has been followed so far, the new policy will focus on controlling unauthorised hoardings and beautification of the city along with expansion in revenue generation.

KOOVS to invest more on OOH and brand activation

In OOH News By Satarupa Chakraborty - January 25, 2016

Leading online fashion portal KOOVS, after achieving a sales growth of 210%, is all set to raise its budget in advertising and promotions with OOH and brand activation being the major media mix.

Active Media launches India's first interactive 3D movie poster

In OOH News By Satarupa Chakraborty - January 19, 2016

Taking movie promotions to a new level through OOH, Mumbai-based Active Media Innovations introduced interactive 3D poster for the film'Ghayal Once Again'. The poster was further promoted in national television at the popular entertainment show, Comedy Nights with Kapil.