Sony India appoints Initiative Media as its media agency

In OOH News By M4G Bureau - May 30, 2017

The contract will officially kick-start from June 1, 2017 for a period of two years and will involve the agency to serve the gamut of product categories which includes BRAVIA, Xperia, Audio, Digital Imaging and Professional Solutions

Drive Without Fuel adds a new dimension to OOH

In OOH News By M4G Bureau - May 29, 2017

DWF has partnered with IOCL to create a positive impact in the life of a car owner and the advertising industry. IOCL DWF Xtra Reward Card program has alliance partners like Dominos, PVR, The Mobile Store, Rediff Shopping

Pratap Hegde, CMD, telematics4u to address OAC 2017 on social entrepreneurship & OOH

In OOH News By M4G Bureau - May 26, 2017

Pratap has pioneered new age economic models that knit together private, public, social sectors as well as the scientific community, academia and citizenry - all coming together via collaborative platforms enabled by emerging digital technologies.

Lucknow Metro releases revised tender for exclusive ad rights

In OOH News By Bhawana Anand - May 26, 2017

The tender is for licensing out exclusive ad rights inside eight Metro stations and on the outside civil structures of the elevated section of the stations

Bill Fordyce, COO, HyperMedia, Dubai to speak on DOOH at OAC 2017

In OOH News By M4G Bureau - May 25, 2017

Bill Fordyce will speak on how DOOH differentiates itself vis-v-vis conventional OOH in helping brands communicate better with consumers, ways to work out a sustainable ROI from DOOH media, Dubai OOH industry's experience with large format DOOH, among others, in his address on the theme'How DOOH can work the magic for media owners & brands'

East Delhi Corporation invites bids for unipoles, flag signs, toilet block

In OOH News By M4G Bureau - May 24, 2017

The media included in the tender covers key locations in the East Delhi Zone such as Mayur Vihar, Vivek Vihar, Akshardham, Anand Vihar

Vivo dominates high visibility areas of Patna airport

In Campaigns By Bhawana Anand - May 24, 2017

The smartphone brand has taken up the airport media for branding for a period of two years. Century Group of Companies which holds the media rights at this airport has executed the branding.

Noida Toll Bridge Company invites EoI for DND Flyway media rights

In OOH News By M4G Bureau - May 23, 2017

The media include unipoles, overhead signages, public utilities, flyover panels, kiosks etc.

ZEE TV creates an OOH atmosphere for'Dangal'

In Campaigns By M4G Bureau - May 23, 2017

Brandscope India planned and crafted most eye-catching innovations to promote the Zee TV world television premiere of the Bollywood blockbuster

Ola partners BarTalk to curb drunk driving via DOOH messaging

In Campaigns By Bhawana Anand - May 23, 2017

Supported by the Delhi Police Department, the initiative aims to create awareness against drunk driving among pub-goers through digital displays with real-time bar offers & display messages from Delhi Police and Ola.