LG showcases OLED Video Wall at 2017 CEDIA trade show

In Digital OOH By M4G Bureau - September 15, 2017

LG OLED has created a new high-end category of displays that delivers a picture with perfect blacks and incredible colour, even from wide viewing angles.

Car sales uptick augurs well for OOH business

In OOH News By M4G Bureau - September 14, 2017

Several car majors saw a significant increase in car sales in August 2017 as compared to the corresponding period of the previous year. The demand levels are expected to be sustained in the wake of good monsoon and positive consumer sentiment across markets.

DDB Mudra Group wins the creative mandate for PUMA

In OOH News By M4G Bureau - September 12, 2017

The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South.

dentsu X India appoints Roopam Garg as Chief Client Officer

In OOH News By M4G Bureau - September 12, 2017

Roopam brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London

Kanpur OOH industry seeking extension of HC stay on media ban

In OOH News By Bhawana Anand - September 12, 2017

The issue came to the fore two years ago when the civic body came up with a new ad policy and effected a steep hike in ad taxes, apart from introducing certain norms that were prejudicial to the interests of the outdoor advertising industry

Sharekhan by BNP Paribas checks into airports with investment advice

In Campaigns By Bhawana Anand - September 11, 2017

A high intensity airport centric OOH campaign was launched across 7 major cities, in sync with the TV and digital campaign to communicate the new brand positioning.

SOP v5.5 is a strong step to address payment issues: media owners

In OOH News By Bhawana Anand - September 11, 2017

Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage and Atul Shrivastava, Group CEO, Laqshya Media Group, share their viewpoints on the IOAA move

Lycamobile boards HongKong Express for pan-Asia connect

In Campaigns By M4G Bureau - September 09, 2017

The brand has executed the 6-month campaign in association with Atin OOH & Promotions, targeting passengers flying across Asia to Japan, Korea, China, Malaysia, Taiwan, Thailand, Cambodia and Vietnam.

Osram launches SIMPLITZ LED OOH lighting in APAC region

In OOH Solutions By M4G Bureau - September 08, 2017

The latest series provides high energy efficiency OOH lighting and extra-long produt lifespan

‘OOH metrics should be comparable to what other channels are using’

In Viewpoints By M4G Bureau - September 08, 2017

Kym Frank, CEO, Geopath, explains that the new Geopath methodology is derived from several types of mobile data, GPS data, and data from connected cars. The organization has moved well beyond average annual weekly measurement, and instead is delivering hourly data throughout the year. Edited excerpts of the interview: