Dentsu India wins Synthite Group’s creative, strategic mandate

In OOH News By M4G Bureau - September 26, 2017

Synthite Group is a million-dollar corporation known to be the world's largest value-added natural ingredient company

Signpost partners Thane civic body for bicycle sharing initiative

In OOH News By M4G Bureau - September 26, 2017

Thane Municipal Corporation and Signpost India would be working together to expand the convenience mobility network in a phased manner, with 600 bikes and 50 stations across the city service roads, highways, transit points, educational hubs, shopping and entertainment zones.

‘Media planning agencies have to be media neutral’

In Viewpoints By Bhawana Anand - September 25, 2017

Nabendu Bhattacharya, CEO & MD, Milestone Brandcom, shares his thoughts on the key measures needed for OOH to gain a larger share of the ad pie. Edited excerpts of the interview:

Canada’s Outfront Media launches DOOH-focused analytics platform

In Digital OOH By M4G Bureau - September 25, 2017

The platform is powered by national cellular network data and technology under an exclusive Canadian agreement with Cellint, and provides anonymously aggregated analytical data of consumers passing directionally by Outfront’s digital billboard locations

FBI officials launch outdoor campaign to quell human trafficking on Las Vegas

In Campaigns By M4G Bureau - September 24, 2017

Clear Channel Outdoor provided billboards for the social campaign

‘OOH has everything going for it’

In Viewpoints By Bhawana Anand - September 23, 2017

Amarjeet Hudda, COO, Laqshya Solutions believes there is nothing that outdoor medium lacks; the industry is growing at double digits and has enough science involved behind planning and buying. The only thing that the industry lacks is a common currency for audience measurement. Edited excerpts of the interview:

Drawing eyeballs to gripping movie series

In Gallery By M4G Bureau - September 22, 2017

Bright Outdoor Media designed and executed the campaign including impactful cluster branding at key locations.

Wagh Bakri boards BMTC buses

In Gallery By M4G Bureau - September 22, 2017

The brand utilises the BMTC moving media to build high visibility across the city

Primesight BT ad contract in Northern Ireland goes live

In Digital OOH By M4G Bureau - September 22, 2017

The inclusion of Northern Ireland into the rest of the UK BT estate is a first for the contract and further cements Primesight's expansion into new markets and environments

‘Keep the ‘wow’ factor alive’

In Viewpoints By Bhawana Anand - September 22, 2017

If not metrics, the industry should maintain the wow factor to thrive in the budgets, says Vivek Lakhwara, President, Rapport Outdoor Limited. Edited excerpts of the interview: