Results For "Vi"
3205 News Found
DDB Mudra bags Royal Enfield project mandate
In OOH News By M4G Bureau - October 04, 2017
The agency’s Delhi team, handling the account, will work closely with Royal Enfield’s marketing and content teams on forthcoming projects
Xtreme Media introduces economical LED mesh
In OOH Solutions By Bhawana Anand - October 04, 2017
The new 55m LED mesh, a flexible LED display screen that is lightweight, semi-transparent, IP 65 protected (water, dust & humidity resistant) LED system allows brands to display text, graphics and video animations in full colour (RGB)
“Interactive OOH will provide more storytelling opportunities’
In Viewpoints By Bhawana Anand - October 02, 2017
A homegrown brand Mother Dairy views OOH as a multi-faceted platform for communications. With DOOH media gradually coming into its own, there is a lot more than brands to go for in the OOH space, shares Randhir Kumar, General Manager – Marketing (Dairy Products), Mother Dairy Fruit & Vegetable Pvt. Ltd.
JCDecaux wins rights for Stockholm’s e-bike sharing network
In OOH News By M4G Bureau - October 02, 2017
The contract includes the design, installation and maintenance of 5000 e-bikes at 300 dock less e-parking bike stations. These e-bikes are GPS connected and the service is fully application based for smartphone use easing and enhancing the bike users experience.
‘OOH industry needs to focus upon consolidation, professionalism & transparency’
In Viewpoints By Bhawana Anand - October 01, 2017
Ashish Bhasin, Chairman & CEO - South Asia, Dentsu Aegis Network, talks about the critical issues that underpin Indian OOH business, and advocates strong steps to leverage the growth opportunities. Edited excerpts of the interview:
SDMC invites NIT for setting up smart toilets in lieu of ad rights
In OOH News By M4G Bureau - September 30, 2017
The contract will be awarded on DBOT basis for 10 years
Hyundai taking its ‘Safe Move Phase 3’ to malls, schools
In Campaigns By Bhawana Anand - September 29, 2017
The auto major is working towards conducting the programme at 14 malls as well as 150 schools spread across 6 cities with engaging activities & games
‘Innovative formats attracting more ad spends’
In Viewpoints By Bhawana Anand - September 28, 2017
Currently, innovative formats and ambient media are proving to be the superheroes of OOH media that give marketers the confidence to come to the outdoor. However, the lack of measurement measures is playing up as a demon in the OOH success story; even a morsel figure or a metric would be big enough to overcome this challenge, says Anita Nayyar, CEO-India & South Asia, Havas Media Group.
‘We are definitely in support of Digital OOH media’
In Viewpoints By Bhawana Anand - September 27, 2017
Archaic regulatory norms are cited among the key barriers to digital OOH media expansion in India. The positive development is that civic bodies like South Development Municipal Corporation (SDMC) are warming up to the idea of creating an enabling policy environment for DOOH to flourish. In a conversation with Bhawana Anand of Outdoor Asia, Prem Sankar Jha, Deputy Commissioner, SDMC spoke about the body’s outlook on DOOH media. He also touched upon the various new initiatives planned by the authority to boost OOH advertising in the city. Edited excerpts of the interview:
‘An SOP culture is a must for OOH’
In Viewpoints By Bhawana Anand - September 26, 2017
Soumitra Bhattacharya, CEO, Madison OOH, calls for standardisation of OOH practices and adoption of an SOP culture. He shares his viewpoints in an interview with Bhawana Anand. Edited excerpts: