Dehradun civic body latest to launch drive against unauthorised media

In OOH News By Bhawana Anand - November 13, 2017

The authority has removed some 6,000 hoardings, posters and banners from areas such as the Clock Tower, Garhi Cantt, Rajpur Road, and Haridwar Bypass, while due attention is paid to protect authorised media

BroadSign International powers Qatar-based ELAN Media’s DOOH network

In Digital OOH By M4G Bureau - November 11, 2017

ELAN Media, Qatar’s leading digital out-of-home media provider, is using BroadSign’s secure and reliable automated digital signage software to deliver ads and content to 240 screens located in high-impact areas, including the Mall of Qatar, Doha Festival City and Ezdan Mall

Maruti Suzuki unveils new Vitara Breeza, Dzire model in Kolkata with fun activities

In Gallery By Ria Banerjee - November 10, 2017

Wonderz Entertainment conducted fun activities like push-ups for men, ball-the-basket, straw-separate, tongue-twisters, etc., to bring people to the car display zones; the audience response was cited as overwhelming

McDonald’s whips up data-driven campaign in UK

In Digital OOH By M4G Bureau - November 10, 2017

The campaign reacts to the speed of traffic at each location to deliver tactical messages across premium roadside billboards, and is managed and distributed through QDOT’s digital OOH ad tech platform OpenLoop

Roop Sign & Graphics installs Efi VUTEk LX3 Pro 10 color LED UV inkjet printer

In OOH Solutions By M4G Bureau - November 10, 2017

Installed by Arrow Digital, the Efi-Vutek LX3 Pro Production Level LED Printer features energy-efficient, “cool cure” LED curing technology that requires much lesser heat than other UV or latex inkjet printers. The 3.2-meter-wide inkjet production device also offers an extended-gamut ink set

Maruti Suzuki unveils new Vitara Breeza, Dzire model in Kolkata with fun activities

In Campaigns By Ria Banerjee - November 09, 2017

Wonderz Entertainment conducted fun activities like push-ups for men, ball-the-basket, straw-separate, tongue-twisters, etc., to bring people to the car display zones; the audience response was cited as overwhelming

Fujifilm India launches Uvistar Hybrid 320 superwide UV printer

In OOH Solutions By Amaan Kazmi - November 09, 2017

Uvistar Hybrid 320 is designed to build on Fujifilm’s position as one of the leaders in the super wide format market, providing printers with high quality, flexible and productive wide format inkjet technology

Emami Fair & Handsome makes a face to face connect with male audience

In Gallery By M4G Bureau - November 08, 2017

Greenline Glo which planned and executed the campaign predominantly selected media in controlled environment where there is high consumer dwell time, such as, malls, cineplexes, corporate parks, whereas cab branding was also done to reinforce the brand presence

DTC Dy. CGM R S Minhas to speak at Delhi NCR Talks OOH Conference

In OOH News By M4G Bureau - November 08, 2017

Dr Minhas will make a presentation on the theme of ‘How innovatively can OOH maximise opportunities in urban transit space?’ at the upcoming Delhi NCR Talks OOH Conference that will be held at Le Meridien hotel, Gurugram on November 17, 2017

Emami Fair & Handsome makes a face to face connect with male audience

In Campaigns By M4G Bureau - November 08, 2017

Greenline Glo which planned and executed the campaign predominantly selected media in controlled environment where there is high consumer dwell time, such as, malls, cineplexes, corporate parks, whereas cab branding was also done to reinforce the brand presence