‘Globally OOH is leveraging mobility in significant ways’

In OOH News By Satarupa Chakraborty - November 17, 2017

In his session at Delhi NCR Talks OOH, David Payne, Founder, Mediabridge Global, presented a comparative study of technology adoption in the OOH space in global markets. He also engaged in a focused discussion with Satyabrata Das, Head - Strategic Alliances and Corporate Communications, Laqshya Media Group, on the opportunities in the Indian market

‘OOH success in large airports is paving way for OOH growth in smaller airports’

In OOH News By Satarupa Chakraborty - November 17, 2017

RK Singh, Executive Director - Commercial, Airport Authority of India (AAI), in his opening remarks said that AAI is evolving towards simpler policy and friendlier approach to deliver maximum benefits to investing media companies. AAI is also shifting focus towards airports of smaller towns that have enormous unlocked potential

IOAA, AAAI agree on S-O-P for regulating Indian outdoor advertising industry

In OOH News By M4G Bureau - November 15, 2017

Advertising Agencies Association of India (AAAI) and Indian Outdoor Advertising Association (IOAA) have arrived at a Standard Operating Procedure (S-O-P) to be followed by members of both Associations with a view to regulating and growing the Indian outdoor advertising industry. Version 5.6 of S-O-P has been thus ushered in

Citylights continuing to attract top brands

In OOH News By M4G Bureau - November 15, 2017

Brands ranging from e-commerce majors like Amazon & Flipkart to FMCG majors ITC & Cadbury to jewelry brands like PC Chandra and Senco have leveraged the network to reinforce the connect with Delhi audiences

DOOH market expected to exceed more than US$ 5 Billion by 2022

In Research By M4G Bureau - November 15, 2017

Rising Demand for Internet of Things (IoT) & Emergence of the Cloud Platform and Increasing Usage of Virtual and Augmented Reality in DOOH Advertising are prominent opportunities factors for global Digital Out of Home Market to grow

SVF engages audiences in a unique way ahead of ‘Amazon Obhijaan’ release

In Campaigns By Ria Banerjee - November 15, 2017

In association with CRY, SVF has organised a book reading session for the first time as an outdoor activation ahead of the much-awaited movie release. A Graphic Novel of the movie was launched, aimed at reaching out to audience across India

Airport media – cut out for premium brand advertising

In Viewpoints By - November 14, 2017

Airport is capable of delivering ‘filtered’ audience because the distant alternative to air travel may be at least ten times cheaper. All the flyers therefore may generally be categorised as ‘affluent’ consumers having decent disposable income

New Daktronics Media Kit offers unlimited customizable messaging options

In Digital OOH By M4G Bureau - November 14, 2017

By combining 400+ media kit backgrounds, 127 new still and animation backgrounds, and more than 225 graphic elements, Daktronics media kit building blocks provide unlimited message creation

SDMC Dy. Commissioner Prem Shankar Jha to address Delhi NCR Talks OOH Conference

In OOH News By M4G Bureau - November 14, 2017

Prem Shankar Jha will speak on the theme ‘Is Delhi OOH overcome by a policy paralysis – Perspectives on OAP & civic norms’ at the Delhi NCR Talks OOH Conference that will be held at the Le Meridien hotel in Gurugram on Nov 17

Govt plan to set up 100 new airports will further augment airport media opportunities

In OOH News By M4G Bureau - November 13, 2017

Most of the new airports will be established in cities that currently do not have airports. As India’s civil aviation industry grows, powered by sustained passenger traffic growth, airports will become even more compelling brand advertising destinations