‘In a changing market you can’t ignore digital solutions for too long’

In Viewpoints By Amaan Kazmi - November 23, 2017

EmagenTV is a cloud-based digital signage service and solutions company headquartered in Delhi NCR. Chetan Mehan, Founder, EmagenTV talks about the company’s outlook on the Indian digital signage and DOOH market

Steora’s smart, digital street bench adds new dimension to street furniture

In Gallery By M4G Bureau - November 23, 2017

With Steora® Urban street benches, developed & promoted by the Croatian firm, users can upload videos or pictures to chosen benches and set campaign duration and frequency. Video campaigns can also be connected to a Wi-Fi homepage, so that bench users can see the same campaign on their smartphones

Orango Solutions wrests exclusive rights at Udaipur airport

In OOH News By Bhawana Anand - November 23, 2017

The media owning firm having won the advertising rights at the airport for 10 years is planning to install top quality media formats that readily connect with the air travelers, many of whom are tourists and guests at high-profile weddings

Madison Media bags Viacom18 mandate for all its lines of business

In OOH News By M4G Bureau - November 22, 2017

The agency will be handling the media planning and buying duties for the entire gamut of brands that offers multi-platform, multi-generational and multicultural brand experiences to 500mn+ Indians across 8 languages

Steora’s smart, digital street bench adds new dimension to street furniture

In Digital OOH By M4G Bureau - November 22, 2017

With Steora® Urban street benches, developed & promoted by the Croatian firm, users can upload videos or pictures to chosen benches and set campaign duration and frequency. Video campaigns can also be connected to a Wi-Fi homepage, so that bench users can see the same campaign on their smartphones

‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’

In OOH News By M4G Bureau - November 22, 2017

Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage, Dipankar Sanyal, CEO, Platinum Advertising and Amit Kapoor, Director, US Advertising shared their perspectives on the catalysts for OOH growth in Delhi NCR and other markets around the country at the Delhi NCR Talks OOH Conference

Great content makes a brand meaningful: Maria Garrido

In OOH News By Amaan Kazmi - November 21, 2017

Havas Group's Global Chief Insights and Analytics Officer Maria Garrido spoke at ‘The Meaningful Brands MasterClass’ organised by the group in Mumbai to get under the skin of brands that have succeeded in being meaningful to their consumers and understand what they do right

‘One industry voice central to self-regulation & business growth’

In OOH News By Bhawana Anand - November 21, 2017

Noomi Mehta, Chairman of IOAA, Indrajit Sen, CEO of IOAA and Ritesh Vasudeva, Vice-President of IOAA North Chapter deliberated upon the goals and objectives of IOAA North India Chapter at a panel discussion held at the Delhi NCR Talks OOH Conference

IOAA initiates separate chapter for large format digital printers

In OOH Solutions By Rajiv Raghunath - November 20, 2017

At the inaugural meeting in support of this initiative, conducted in New Delhi on November 16, IOAA underlined the criticality of putting in place a dedicated vertical chapter helps the digital printers in dealing with issues relating to regulatory mandates, GST provisions, among others

Ocean Outdoor study reveals strong brand building power of full motion DOOH

In Digital OOH By M4G Bureau - November 20, 2017

The study conducted by Australia-based Neuro-Insight for Ocean Outdoor shows that Full motion DOOH is 2.5 times more impactful than static OOH sites and online video performs better when DOOH is included in the media plan