Brendon Cook, CEO, oOh!media to address OAC 2018 in Mumbai

In OOH News By M4G Bureau - February 26, 2018

Brendon Cook will speak on theme of ‘How dynamic media will drive OOH growth in a digital world’ at the Outdoor Advertising Convention (OAC) that will be organised in Mumbai during July 27-28, 2018

Gurugram civic body sees surge in ad tax revenues

In OOH News By M4G Bureau - February 26, 2018

Municipal Corporation of Gurugram (MCG) recorded 33% increase in ad tax revenues in 2016-17, from Rs 12.01 crore in 2015-16 to Rs 16.07 crore in 2016-17

Interactive DOOH heightens consumer engagement

In Digital OOH By M4G Bureau - February 23, 2018

Group Banque Populaire, a French banking group made up of 15 regional banks, provides information to travellers at the at Paris and Nice Airports on the cost of living of different nations and states

‘Marriage between mobile & OOH will become stronger’

In Viewpoints By Rajiv Raghunath - February 22, 2018

Aileen Shaw, Vice President, Media for Grandesign's West Region, shares her perspectives on how OOH could leverage mobility to deliver great outdoor campaigns

Patna MC Standing Committee targets big fish engaged in unauthorised biz

In OOH News By M4G Bureau - February 21, 2018

The civic body, which was targeting only small players till now, has been asked to target the larger players that are responsible for putting up unauthorised media in the city

Tanishq crafts a glittering outdoor presence

In Gallery By M4G Bureau - February 16, 2018

OMI used its in-house proprietary planning tool to give the campaign high visibility and maximum impactful exposure. The media deployments were done in a way as to cover all arterial routes and important touchpoints in the target cities

OOH to grow 10% in 2018: Pitch Madison Report

In Research By M4G Bureau - February 16, 2018

Retail, Consumer Services and Real Estate have been the top three consuming categories of OOH. However, Consumer Services (Hospital, Restaurant and Education) reduced spends by 8% and Real Estate spends too declined by 11%. The highest growth was recorded by the Telecom category at 29%

Tanishq crafts a glittering outdoor presence

In Campaigns By M4G Bureau - February 16, 2018

OMI used its in-house proprietary planning tool to give the campaign high visibility and maximum impactful exposure. The media deployments were done in a way as to cover all arterial routes and important touchpoints in the target cities

One voice a must for industry, say Karnataka OOH leaders

In OOH News By Bhawana Anand - February 15, 2018

S M Jawad, Director, Ad Links, Vishwanath R Naik, Director, Pinnacle and Pradeep Kumar Kokkanti R, CMD, Vijaya OOH Media said in unison that the industry’s key constituents need to come together and articulate the common issues on one voice. The session was chaired by Indrajit Sen of IOAA

Facebook tells people to ‘Live What You Love’

In Campaigns By M4G Bureau - February 15, 2018

The campaign is in line with Facebook’s increasing concentration on giving people the power to build community and bring the world closer together