eBay gets tactical with weather-driven campaign

In Digital OOH By M4G Bureau - March 27, 2018

The campaign was created by 72andSunny, produced by Grand Visual, with media planning and buying by Mediacom. The DOOH activity supports a broader campaign created by 72andsunny, which runs across digital, social, radio, VOD and TV and encourages shoppers to break away from "beige"

‘Only OOH likely to post net revenue growth in US in 2018’

In Research By M4G Bureau - March 26, 2018

In US, OOH is going to be the only traditional medium expected to have fruitful growth attributed by the digital and ambient advertising formats, reports MAGNA

SDMC achieves a new high in ad tax revenue earnings

In OOH News By M4G Bureau - March 22, 2018

The civic body has recorded Rs 135 crore ad tax revenue earnings in the current financial year, which is significantly higher than Rs 118 crore earned in the previous fiscal

DMRC invites bids for ad rights inside select Line 2 stations

In OOH News By M4G Bureau - March 21, 2018

The tender includes different kind of formats such as static, digital, platform screen doors and experiential marketing activities inside designated stations on Line 2

oOh!media wins global ad rights to Qantas inflight entertainment

In Digital OOH By M4G Bureau - March 21, 2018

oOh!’s offering will extend beyond advertising in Qantas Domestic terminals, clubs and business lounges to include International and Domestic Inflight Entertainment consisting of video on demand on seatbacks, Qantas Entertainment App, onboard free Wi-Fi as well as inflight news bulletins

Maruti Suzuki radiates high energy in the outdoor

In Campaigns By M4G Bureau - March 21, 2018

The auto major tied up with Devils Circuit, the biggest obstacle running series, as the title sponsor to push its new tagline ‘Be Limitless’ and to promote the event

Vijaya OOH Media bags Kochi Metro train branding rights

In OOH News By Bhawana Anand - March 20, 2018

Vijaya OOH Media will be offering train wrap branding, in-train branding, such as, with posters and stickers, as well as on LED screens inside trains. There are 18 digital screens inside each train on which the advertisements can be displayed

Goafest 2018 announces Abby shortlisted entries

In OOH News By M4G Bureau - March 19, 2018

In Outdoor category 4 entries and Ambient category 5 entries have been selected; entries have been uploaded on website for the review

Bullseye Media surges ahead with Kochi Metro rights

In OOH News By Bhawana Anand - March 19, 2018

The OOH firm has emerged as one of the largest media owners in the Metro network media space, having acquired the rights on inside and outside station media on the Kochi Metro Rail Corporation Ltd (KMRCL) network

Happy mcgarrybowen crafts new brand identity for Dream11

In OOH News By M4G Bureau - March 16, 2018

Dream11 wanted to change its visual identity to make it ready for its next growth phase - from 2 crore current user base to 10 crore by 2020