Results For "Vi"
3205 News Found
‘OOH plus mobile retargeting works well for QSR brands’
In Research By M4G Bureau - April 20, 2018
When OOH leverages aggregated and anonymised mobile location data, the medium will offer quick-service advertisers a highly visible and measurable medium that drives sales directly to franchises
Clovia raises a bold question to Delhi girls
In Campaigns By Bhawana Anand - April 20, 2018
With an aim to raise the awareness about right cup sizes and to start a conversation about it, the brand opted for cup branding targeting college goers in Delhi NCR
Activa 5G scripts the language of love
In Campaigns By M4G Bureau - April 19, 2018
The brand has launched a 360 degree ad campaign - ‘Love Is Growing’ -- for its Activa 5G. The campaign’s objective is to showcase the universal love for Activa
Railway media packages run out of steam
In OOH News By Bhawana Anand - April 18, 2018
Advertising rights will likely be handled by the various commercial divisions all over again
OOH industry continues to bear burden of inconsistent, arbitrary ad taxes
In OOH News By Rajiv Raghunath - April 18, 2018
Why must different civic bodies apply different tax norms when the purpose of GST implementation was to bring about uniformity in taxes?
Fortune assumes an imposing brand presence in Kanpur
In Gallery By Bhawana Anand - April 17, 2018
The building wrap, executed by Organized Outdoor Options, gives Fortune brand a massive 12,000 sq. ft brand display that could possibly put in the shade any other brand display in its vicinity
Aarkay Universal installs Efi-H1625 LED UV inkjet hybrid printer
In OOH Solutions By M4G Bureau - April 17, 2018
The printer’s lower-temperature curing translates into reduced energy costs. And, unlike solvent printers used in wide-format graphics printing, the printer’s inks have virtually no VOCs
Fortune assumes an imposing brand presence in Kanpur
In Campaigns By Bhawana Anand - April 17, 2018
The building wrap, executed by Organized Outdoor Options, gives Fortune brand a massive 12,000 sq. ft brand display that could possibly put in the shade any other brand display in its vicinity
SDMC invites bids for advertising on cycle shelters
In OOH News By M4G Bureau - April 16, 2018
The maintenance and operation of the cycle shelters will be given for 7 years under OAP 2017 policies on a monthly license fee basis. The cluster has in all 2058 sq. ft. ad display area
‘OOH is a major medium for us’
In Viewpoints By Bhawana Anand - April 14, 2018
A regional tea brand, Society Tea revived its positioning by targeting the teetotalers of the nation with its CSR campaign. Existing since 1924, the brand’s obvious choice for advertising i.e. OOH advertising, sustains the brand’s faith till today wherein Karan Shah, Director, Society Tea – a 4th generation leader of the business -- states that TV has become extremely splintered in today’s time. While sharing the insights on the response to their recent OOH campaign, Karan talks in detail about the medium.