‘There’s growing demand for interactive digital display solutions’

In OOH Solutions By M4G Bureau - November 16, 2023

Dilip Surana, Director, ThinPC Technology speaks about the journey that led him from designing solutions for Shivneri/Volvo buses to evolving into a powerhouse that manages over 8,000 live screens across India.

Moving Walls to showcase enterprise software solutions at DDX Asia in Mumbai on Dec 8-9

In OOH News By M4G Bureau - November 10, 2023

Global adtech group Moving Walls, whose ‘Moving Audiences’ software is used by advertisers and agencies to plan, buy and measure OOH media, will be among the exhibitors at DDX Asia, the one-stop exhibition of digital display solutions for retail and out-of-home industries, to be held at the Nehru Centre, Worli, Mumbai

Tech & creativity driving S Korean OOH growth: Daewon Kim

In OOH News By Rajiv Raghunath - November 09, 2023

Daewon Kim, CEO, PODO Media Network sees scope for greater collaboration among OOH players in the APAC region

Global experts on ‘Making OOH easier to buy through Automation & Programmatic’

In OOH News By Rajiv Raghunath - November 08, 2023

WOO APAC Forum featured a power-packed panel headed by Charles Parry-Okeden, CEO, ECN with discussants -- Andy Hamblin - CRO, LDSK; Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media; Frank Vallenga, VP of Sales (SaaS), Broadsign; Matthew Bushby, Managing Director of Hivestack ANZ + SEA, Srikanth Ramachandran, Founder & Group CEO, Moving Walls

Addressability, flexibility, measurability vitally important: Gregory Fournier

In OOH News By Rajiv Raghunath - November 08, 2023

Gregory Fournier, General Manager, The Trade Desk spoke on programmatic advertising & omnichannel marketing

Laetitia Lim, CEO, Quividi shines the light on retail media growth potential

In OOH News By Rajiv Raghunath - November 07, 2023

Laetitia addressed the WOO APAC Forum in Bali

Accountability, addressability, attribution key to OOH success: Sheila Shanmugam

In OOH News By Rajiv Raghunath - November 07, 2023

Sheila Shanmugam, CEO, Mindshare Group Malaysia presented her perspectives on ‘Driving accountability for OOH investment’ at the WOO APAC Forum in Bali

Royal Challenge Packaged Drinking Water unveils large anamorphic 3D displays of Virat Kohli

In Campaigns By M4G Bureau - November 07, 2023

On the occasion of the cricketer’s 35th birthday, the brand has also set up spaces for artists to unveil graffiti featuring him in the Naya Sher avatar.

pDOOH attracts new advertisers, offers higher RoI, greater flexibility: Matt Steffenson

In OOH News By Rajiv Raghunath - November 06, 2023

Matt Steffenson, Director of Supply, APAC, Vistar Media on 'The tech trends driving growth and how you can tap in'

OOH sales teams need to get up to speed with rapidly evolving tech: Melanie Lindquist & Veronica Ong

In OOH News By Rajiv Raghunath - November 06, 2023

Veronica Ong, Southeast Asia Sales Director at Broadsign and Melanie Lindquist, Managing Director, Talon Asia Pacific, discuss the challenges and opportunities media owners face in an ever-evolving landscape, with a specific focus on the impact of technology on sales teams.