Results For "Vi"
3205 News Found
‘Vivo’s pitch brief was comprehensive & in-depth’
In OOH News By Bhawana Anand - August 27, 2018
Atul Shrivastava, Executive Director & CEO, Laqshya Solutions & Fabian Cowan, President, Posterscope India speak about the highly competitive pitch and benefits of AOR to the brand
‘Robust measurement metrics most vital to OOH business’
In Viewpoints By Rajiv Raghunath - August 25, 2018
Kym Frank, President of Geopath, a not-for-profit, tripartite organisation (equally representing the buy and sell side of the OOH industry in the US) that powers a smarter OOH marketplace through state-of-the art audience location measurement, insights and market research innovation, talks about how technology is transforming the OOH business in ways that never seen before
Fevicryl takes art to the streets
In Gallery By M4G Bureau - August 24, 2018
The bus shelter in Mumbai creative was painted by 26 adults and 7 children giving a platform to art enthusiasts to unleash their creativity
Vivo India appoints Laqshya Solutions & Posterscope India to handle OOH mandate
In OOH News By Bhawana Anand - August 23, 2018
The new partnership will build on Vivo foundation of existing and unique OOH engagement & initiatives
ACCC green-lights APN Outdoor-JCDecaux, oOh!media-Adshel mergers
In OOH News By M4G Bureau - August 23, 2018
The merged companies will continue to compete with each other and with other out-of-home advertising providers
Vivo India signs MediaCom as AOR agency
In OOH News By M4G Bureau - August 21, 2018
The media agency will be responsible for the media strategy, planning, buying and implementation for all mass media
‘Technology assists with maximising the inventory use’
In Viewpoints By Rajiv Raghunath - August 21, 2018
Remi Roques, Managing Director of Ayuda Media Systems, a global technology company that empowers the D/OOH industry with easy-to-use, innovative software tools driving the entire OOH workflow, throws light on the imperative of adopting new technologies to do OOH business better, in an interview to Rajiv Raghunath
MINI takes people on an Urban Drive
In Campaigns By M4G Bureau - August 21, 2018
While targeting the TG at MINI Urban Drive, the company is utilising the live interaction in generating sales across major cities
‘Aggressive growth of DOOH will continue in all markets’
In Viewpoints By Rajiv Raghunath - August 20, 2018
Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA), says that digital OOH is not limited screens. Rather, digital technologies in the OOH space cover a gamut of areas like audience targeting, mobile/location/visual detection or other types of data, programmatic trading, automated systems, etc. Barry is extremely bullish on DOOH growth prospects across geographies.
Fevicryl takes art to the streets
In Campaigns By M4G Bureau - August 20, 2018
The bus shelter in Mumbai creative was painted by 26 adults and 7 children giving a platform to art enthusiasts to unleash their creativity