BBC News- From TV medium to OOH medium

In Gallery By - October 26, 2018

The news channel turns Juhu wall into artistic canvas to promote World Environment Day

BBC News makes headlines in the outdoor

In Campaigns By M4G Bureau - October 26, 2018

The OOH campaign, handled by Headsail Media Services, was rolled out in South Asia and East Africa

ExxonMobil showcases its 150-year brand journey

In Campaigns By Bhawana Anand - October 25, 2018

The campaign, handled by Glo - Out of Home Division of Lodestar Universal McCann, is particularly visible on highways and arterial roads, and at key transit points, market areas and traffic junctions, apart from Delhi airport area

Hyundai Santro gears up for strong OOH presence

In OOH News By Bhawana Anand - October 24, 2018

OOH campaigns and on-ground activities will be conducted in bursts, along with other media activities starting from today

Rajasthan Govt opts for Delta LED screens to drive public & social messaging

In Digital OOH By M4G Bureau - October 24, 2018

The 44 full colour and full motion LED display boards, each measuring 3.84m wide and 2.88m tall, are installed at various locations in Rajasthan, and were built using Delta’s cutting-edge outdoor LED technology

Arrow Digital establishes its popular Demo Centre in Delhi NCR

In OOH Solutions By M4G Bureau - October 23, 2018

The demo room is designed to showcase and highlight new, innovative products and services and allows clients to get a first hand experience of the machines and technologies

Vyoma Media launches Vcam offering insights, analysis, real-time feedback on ads

In Digital OOH By M4G Bureau - October 23, 2018

The Vcam platform provides for a variety of tools including dashboards and reports that assist customers with planning, running and measuring the effectiveness of their media campaigns

NDMC redevelopment plan for Khan Market, adjoining area will open up DOOH, street furniture avenues

In OOH News By M4G Bureau - October 23, 2018

The area will be pedestrian zones and that will open up opportunities for DOOH media displays. The beautification drive will also provide avenues for street furniture installation

‘Creative people need to study OOH in depth’

In Viewpoints By Bhawana Anand - October 22, 2018

Albert Pereira, Chief Digital Director and Co-Founder, Mio Design shares his thoughts on bringing alive OOH campaigns creatively

Is Kochi MC transforming city OOH landscape?

In OOH News By Bhawana Anand - October 22, 2018

The urban local body has engaged expert services to identify best locations for hoardings, determine size of media displays