New Research Shows +23% Uplift in Brand Metrics with DOOH

In Research By M4G Bureau - November 03, 2018

The 4th Space research highlights the significant impact when Full Motion Digital OOH is added to Social Media campaigns, OnDevice study reveals

MTV India takes live show to a new high

In Gallery By Bhawana Anand - November 02, 2018

Zenith OOH creates two striking innovations in Mumbai

MTV India takes live show to a new high

In Campaigns By Bhawana Anand - October 31, 2018

Zenith OOH creates two striking innovations in Mumbai

Puma vests Havas Media with media buying and planning duties

In OOH News By M4G Bureau - October 30, 2018

This follows a review conducted by ID Comms, a global management consulting company for media and advertising toward transforming Puma’s approach to consumer marketing

Arvind Lifestyle appoints Dentsu India for Flying Machine & True Blue

In OOH News By M4G Bureau - October 30, 2018

The agency will work as strategic and creative partner for fashion brands from the group

‘OOH delivers good RoI & strong brand recall among TG’

In Viewpoints By Shradha Mishra - October 30, 2018

Shreyansh Kapoor, Vice President, Kashi Jewellers shares the brand’s outlook on OOH advertising

Twitter celebrates big cultural moments on Piccadilly Lights

In Digital OOH By Rajiv Raghunath - October 30, 2018

The campaign is created and planned by Twitter in association with Ocean which operates the Piccadilly Lights on behalf of Landsec

Futek Digital dominates Katra OOH landscape with iconic DOOH screen

In Gallery By - October 29, 2018

The screen will be in the line of sight of some 1.5 crore pilgrims visiting the holy shrine in the city

Futek Digital installs large LED screen in Katra

In Digital OOH By Bhawana Anand - October 29, 2018

The screen will be in the line of sight of some 1.5 crore pilgrims visiting the holy shrine in the city

ExxonMobil showcases its 150-year brand journey

In Gallery By Bhawana Anand - October 27, 2018

The campaign, handled by Glo - Out of Home Division of Lodestar Universal McCann, is particularly visible on highways and arterial roads, and at key transit points, market areas and traffic junctions, apart from Delhi airport area