#RockTheRibbon goes big on full motion screen

In Digital OOH By Rajiv Raghunath - December 01, 2018

Created by St Luke’s Communications, ‘Rock the Ribbon’ is harnessing Ocean’s fibre powered infrastructure to transform people into virtual dancing red

Broadsign, MobPro tie up for programmatic DOOH & mobile campaigns

In Digital OOH By Rajiv Raghunath - December 01, 2018

Brands and agencies can now run hyper-targeted location-based multichannel campaigns via Broadsign’s global network of screens and MobPro’s mobile expertise

Mahindra First Choice goes strategic with Fuel Station branding

In Gallery By M4G Bureau - December 01, 2018

Handled by Glo, the OOH division of Lodestar Universal McCann, the branding has been executed in Mumbai, Delhi NCR and Chennai

Eastern Railway’s Asansol Division invites bids for vinyl wrapping

In OOH News By Ria Banerjee - November 30, 2018

The contract will be awarded for a period of three years

Mahindra First Choice goes strategic with Fuel Station branding

In Campaigns By M4G Bureau - November 30, 2018

Handled by Glo, the OOH division of Lodestar Universal McCann, the branding has been executed in Mumbai, Delhi NCR and Chennai

Kanhiya Advertisers bags Bhatinda railway station media rights

In OOH News By M4G Bureau - November 29, 2018

Having got the rights for 5 years, the company will build formats at the station entry and exit points

Mohali municipal body invites bids for outdoor media

In OOH News By M4G Bureau - November 29, 2018

The tender will be allotted for 7 years

LG PuriCare’s new visibility drive takes off at key airports

In Campaigns By M4G Bureau - November 28, 2018

LG has placed its latest range of air purifiers, LG PuriCare, at Delhi, Mumbai and Bengaluru airports

Noida Metro line draws strong brand interest

In OOH News By M4G Bureau - November 27, 2018

Brands bag semi-naming rights for 3 metro stations, with Pari Chowk having gone for an annual fee of Rs 1.62 crore

‘OOH enhances the visual appeal of the city landscape’

In Viewpoints By Shradha Mishra - November 27, 2018

Suhas Shinde, Deputy Commissioner, Nashik Municipal Corporation shares his views on how OOH advertising can play a key role in the city’s development