SBI Life Insurance’s selfie blitz for #MainSeHum pledge

In Campaigns By Ria Banerjee - February 13, 2019

Ideazfirst Marketing Services executed the brand display and customer engagement activities at the Kolkata book fair

Bajaj Platina’s free ride for aged Kumbh pilgrims

In Campaigns By M4G Bureau - February 13, 2019

It is part of the activity planned by Ogilvy and Bajaj to position the Bajaj Platina ComforTec 110 as something that can make a difference

SDMC to float digital screens tender soon

In Digital OOH By M4G Bureau - February 11, 2019

Bids will be invited for putting up digital screens on unipoles

Heads of top specialist agencies to address 1st Transit Media Talks conference in Mumbai on Feb 28

In OOH News By M4G Bureau - February 11, 2019

The conference will feature a panel discussion on the media planning and buying approach adopted by specialist agencies, involving Rachana Lokhande, CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Dipankar Sanyal, CEO, Platinum Media; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport Worldwide

Marico awards its media mandate to Madison Media

In OOH News By M4G Bureau - February 08, 2019

Madison Media will be responsible for all media including Digital and will handle the account from April 1, 2019

Ocean launches eco fashion label with VIN + OMI

In OOH News By M4G Bureau - February 06, 2019

Collaboration will help turn the tide on ocean plastic

Orango Solutions unveils video wall inside Varanasi airport

In Digital OOH By Bhawana Anand - February 06, 2019

Aaj Tak has taken up the media exclusively for its own brand advertising and content display for a period of 6 months

Ogilvy North brings Ritu Sharda on board as Chief Creative Officer

In OOH News By M4G Bureau - February 05, 2019

Winner of international awards, Ritu comes to Ogilvy with over 18 years of experience, having worked for major brands

Moradabad Division, NR invites bids for train wrap

In OOH News By M4G Bureau - February 04, 2019

The rights will be awarded for a 5-year period

Tech-savvy OOH outperforms other traditional media

In Research By M4G Bureau - February 01, 2019

A Magna report, among other findings, says that OOH is the only traditional format that has experienced consistent growth in global advertising sales in the last ten years