‘Constant ideation is vital’ : Tarun Mehrotra

In Viewpoints By Bhawana Anand - April 04, 2019

Tarun Mehrotra, Chief Service Officer & National Head -Marketing and Sales, Tata Housing Development Company, shares the company’s OOH strategy

Dentsu Aegis Network expands Anand Bhadkamkar’s role to CFO & COO South Asia

In OOH News By M4G Bureau - April 03, 2019

Anand will now also be responsible for driving operational excellence in business and oversee support functions including HR and IT in India

Dentsu India appoints Malvika Mehra as CCO

In OOH News By M4G Bureau - April 01, 2019

As part of the mandate, Mehra will now be responsible for the agency’s creative duties across all offices and will also launch Dentsu India Tomorrow Lab

Navneet assigns creative and digital duties to The Minimalist

In OOH News By M4G Bureau - April 01, 2019

The agency will lead and execute all creative campaigns, including ATL, BTL and digital communication for Navneet Publications and craft campaigns that will build relationships with the publications brand’s relevant eco system.

Arrow Digital installs large format Massivit 3D printer

In OOH Solutions By M4G Bureau - April 01, 2019

With output speeds incomparable to anything else in the 3D printing industry, the Massivit 1500 printer can produce high quality 3D pieces up to 54” high, says the company

PolicyX.com introduces Virender Sehwag as its Brand Ambassador

In OOH News By M4G Bureau - March 27, 2019

The new ad campaign with new brand ambassador will be launched in the digital platform, gradually encompassing outdoor and print for publicity

Delhi civic bodies told to axe unauthorised media

In OOH News By M4G Bureau - March 27, 2019

HC directs concerned govt bodies to enforce Delhi Prevention of Defacement of Property (DPDP) Act, 2007

BARC India expanding its BMW software offering

In OOH News By M4G Bureau - March 26, 2019

The software, launched in 2018, integrates audience data on TV and Out of Home (OOH) TV viewership

Vivo’s IPL blitz: #PerfectFan contest on TagTalk

In Digital OOH By M4G Bureau - March 26, 2019

The real time contest launched across 200 locations enables fans to share their selfies real-time on TagTalk with location based live social media integration

Meet the new 'Chowkidars' on OOH

In Gallery By Bhawana Anand - March 25, 2019

BJP is all set to leverage the OOH medium ahead of the election, having already kicked off its campaign in Delhi that was executed by US Advertising.