Times OOH partners 2nd South India Talks OOH conference in Chennai as Associate Sponsor

In OOH News By M4G Bureau - January 04, 2024

“South India Talks OOH provides an appropriate forum for the industry to collaboratively discuss and try to find solutions their issues and challenges,” says Shekhar Narayanaswami, President, Times Innovative Media Ltd

Continental Coffee teams up with Platinum Outdoor to deliver an 'Xtra Strong' 3D anamorphic campaign

In Campaigns By M4G Bureau - January 04, 2024

Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling to position Continental Xtra as the epitome of a strong and aromatic coffee experience.

‘Top-of-the-mind recall critical for demand generation, supply management’

In Gallery By - January 02, 2024

Saibal Biswas, SVP & Head of Marketing , Partnerships and PR, MediBuddy talks about the digital healthcare platform’s approach to brand building, engagement with suppliers, and making MediBuddy services affordable and accessible to a billion Indians in an exclusive interview with Rajiv Raghunath. Presenting Part 1 of the interview.

TheSmallBigIdea ushers in ‘Merry Christmas’ bomhomie

In Campaigns By M4G Bureau - December 29, 2023

The marketing team employed unconventional tactics with volunteers holding placards next to ‘Merry Christmas’ branding

Posterscope India makes waves with ‘Aquaman and the Lost Kingdom’ innovation in the sea

In Digital OOH By M4G Bureau - December 29, 2023

“We went beyond conventional DOOH methods and introduced a colossal sculpture in the heart of the Arabian Sea, creating a buzz that rippled through the city,” says Posterscope India MD Imtiyaz Vilatra

Christian Dior offers visual feast to travellers at Hong Kong International Airport

In Campaigns By M4G Bureau - December 29, 2023

Christian Dior Parfums recently captivated the attention of travellers at Hong Kong International Airport with the stunning debut of ‘The Atelier of Dreams’ as part of its Christmas season celebrations.

Khushi Advertising crafts marketing extravaganza for Salaar – Ceasefire

In Campaigns By M4G Bureau - December 26, 2023

From the towering 120 ft. cut-out of Prabhas that commanded attention in popular malls, to the dominating omnipresence across major cities in India, the campaign immersed audiences in the enchanting world of Salaar.

‘OOH growth expectations leaning towards double-digit’

In OOH News By Rajiv Raghunath - December 26, 2023

Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that OOH has sustained its position as a pivotal medium for creating impact across various categories

KL-based Unicom Marketing launches pDOOH on LED trucks powered by LMX

In Digital OOH By M4G Bureau - December 21, 2023

Unicom uses the LMX CMS to dynamically manage and tailor content

Achieving carbon neutrality

In Viewpoints By - December 20, 2023

Liseanne Gillham, VP – Marketing, Broadsign presents an update on the company’s approach to carbon neutrality