Birla Estates boosts presence in Bengaluru

In Campaigns By M4G Bureau - September 05, 2019

Promoting new smart homes- ‘Villaments’, the brand strategically captures available media formats closer to the location of the property

DPAA’s 2019 Video Everywhere Summit in New York on Oct 15

In Digital OOH By Rajiv Raghunath - September 05, 2019

Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others

‘Having larger OOH cos will help industry get more traction’: Phil Hall

In Viewpoints By Rajiv Raghunath - September 04, 2019

Phil Hall, the new Co-Managing Director of Ocean Outdoor, UK, talks about the shape of things to come for the OOH business in the coming years

UTI MF partners with Resulticks for Omnichannel Customer Engagement Initiatives

In OOH News By M4G Bureau - September 04, 2019

A leading financial services institution chooses Resulticks to enable secure, integrated B2B and B2C communications that are individualized and delivered at scale

The role of OOH is to catch the Consumers Imagination: Ashish Vidyarthi

In Gallery By - September 03, 2019

The versatile actor explained that the OOH industry needs to create OOH Lala experience for consumers

IOC in co-branding deal with DMRC

In OOH News By Bhawana Anand - September 03, 2019

The deal has been signed DMRC for co-branding of Bata Chowk metro station, inaugurated on the occasion of the 60th anniversary of Indian Oil Corporation

Now Google dons the role of your nearest store locator

In Campaigns By M4G Bureau - September 03, 2019

The OOH campaign promotes the brand’s search engine efficiency that helps users locate their nearest store for a range of products and services

Dentsu India brings Siddharth S & Rigved Sarkar on board

In OOH News By M4G Bureau - August 30, 2019

Both creative masters Siddharth & Rigved will further strengthen Dentsu India’s creative vision with their creative skills

LG launches new OOH display solutions for Indian market

In OOH Solutions By Bhawana Anand - August 29, 2019

Along with bringing Transparent OLED signage in the Indian market, the electronic giant also launched new display products exclusive to the Indian OOH market

MCGM new draft ad policy in a limbo still

In OOH News By Pray Jani - August 28, 2019

The draft policy is being internally discussed, but no headway yet on finalisation of the draft provisions