Mangaluru City Corporation determined to root out illegal outdoor displays

In OOH News By Bhawana Anand - October 04, 2019

Plans afoot to promote biodegradable media for outdoor advertising and publicity in the city

Gift giving culture re-ignited by Tata Cliq

In Campaigns By Pray Jani - October 04, 2019

Vibrant, eye-catching creatives reverberate the message of gifting loved ones through Tata Cliq

Broadway musical at Video Everywhere Summit in NYC on Oct 15

In OOH News By M4G Bureau - October 01, 2019

Cast members of Broadway hit musical ‘Ain’t Too Proud - The Life and Times of The Temptations’ to perform at the event at Sheraton New York Times Square

Policy stalemate nixes Bengaluru OOH revival in festive season

In OOH News By Bhawana Anand - September 30, 2019

Large format media operators waiting endlessly for the Bengaluru Mahanagara Palike Advertisement Rules 2019 to come into effect

DOOH content followed by ads 5.1x more engaging: Ocean study

In Digital OOH By Rajiv Raghunath - September 27, 2019

Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement

Sneha Rajani Head of Sony Pictures Networks India to quit

In OOH News By M4G Bureau - September 26, 2019

She has been instrumental in launching Sony MAX, revolutionizing the content of Sony Entertainment Television and others

Pandora dazzles new brand identity at Piccadilly Lights

In Gallery By M4G Bureau - September 23, 2019

Along with Piccadilly, the campaign is also deployed on more than 1,100 roads and mall environments enabling the brand to dominate the high street and key retail environments

Mediacom bags GOQii's India Media Mandate

In OOH News By M4G Bureau - September 23, 2019

The agency will be responsible for media strategy, planning, buying and implementation for all media

‘OOH provides scale & visibility’ : Peeyush Bachlaus

In Viewpoints By Bhawana Anand - September 23, 2019

Peeyush Bachlaus, GM – Marketing, Kansai Nerolac Paints talks about the brand’s experience in OOH advertising and activations, Edited excerpts:

‘A new plastic free Bengal’ is Kansai Nerolac message this Durga Pujo

In OOH News By M4G Bureau - September 23, 2019

The brand has planned for innovative on-ground activities to be conducted at Pandals to promote reduction and reuse of plastic waste