Sony unveils Crystal LED (CLED) in India

In OOH Solutions By Pray Jani - October 23, 2019

For the first time, Sony bring their proprietary technology to Indian market

WR’s maiden ‘Promotion on Wheels’ special train goes Housefull

In OOH News By M4G Bureau - October 22, 2019

Branded by M/s Fox Star Studios, a special train has been rolled out for promotion & publicity of Art, Culture, Cinema, Television, Sports etc

DMRC to advise on Rapid Metro operations

In OOH News By Bhawana Anand - October 22, 2019

The consulting will be centred on operational efficiency

Tanishq revives Diwali tradition with Virasat Collection

In Campaigns By M4G Bureau - October 22, 2019

A leading jewellery brand launched a new OOH campaign marking one of the most anticipated festivals of the year, Diwali

“Interactive technologies can bring alive OOH essence”: Thapas Joseph

In Viewpoints By Bhawana Anand & Pray Jani - October 21, 2019

Thapas Joseph, President of Fountainhead Digital MKTG talks about the myriad OOH opportunities that will be come by with the use of extended technologies. Edited excerpts

‘Media, creative businesses need to collaborate much more’

In Digital OOH By Rajiv Raghunath - October 21, 2019

Speed is the name of the game for DOOH, says John Osborn, CEO, OMD USA

Chennai-based Podhigai Ads has executed a week-long campaign for V-Guard from Mahalaya to Dussera in West Bengal

In Gallery By - October 18, 2019

Executed by Chennai-based Podhigai Ads, V-Guard’s OOH campaign revived the traditional Puja style along with strategically promoting its products

Honda’s new “A Quiet Revolution” to create noise on Outdoors

In OOH News By M4G Bureau - October 18, 2019

The campaign, designed by Dentsu One division, aims to highlight the unique feature of eSP technology i.e. Silent start

DOOH will grow as brands opt for omni-channel marketing: Barry Frey

In Digital OOH By Rajiv Raghunath - October 18, 2019

Also, programmatic OOH buying is gaining momentum, he says

INOX Megaplex to offer extravagant advertising opportunities

In OOH News By M4G Bureau - October 17, 2019

The new grand cinema theatre allows splash of advertising opportunities including digital LED displays & experiential activities