‘User engagement must lead to user sustenance’

In OOH News By Bhawana Anand - November 08, 2019

Dr. Kushal Sanghvi, Country Lead - India, Integral Ad Science explains that personalisation is must to go beyond user engagement

Surat media owners take ‘Maha’ precautions

In OOH News By Pray Jani - November 08, 2019

The civic bodies of Surat have instructed Surat media owners to make alterations to OOH sites ahead of cyclone ‘Maha’.

‘Clients need Creativity & Data together’

In OOH News By Bhawana Anand - November 08, 2019

The much-argued topic – Data & Creativity was discussed where panelists stated the importance of both in executing a well-lit plan

Titan taps premium airport media to showcase latest Eponymous collection

In Campaigns By M4G Bureau - November 08, 2019

The high decibel campaign was devised to announce the Nebula series enthusiastically with a prominent effect

Srishti is Lead Sponsor of 2nd Transit Media Talks to be held in Mumbai on Feb 6, 2020

In OOH News By M4G Bureau - November 07, 2019

The conference will direct focused attention on media investment opportunities in the transit space, tech adoption and management, media planning, creative expressions, among others; Sapphire Media Services is the ‘Powered By’ sponsor of the conference

‘Data & technology key to OOH growth'

In Digital OOH By Bhawana Anand - November 07, 2019

Rachana Lokhande, Co-CEO, Kinetic Worldwide, Gulab Patil, Founder & CEO, Lemma and Anand Chakravarthy, Managing Director, Essence hold forth on how technologies will unlock OOH’s latent potentials

Platinum Outdoors brings an innovative solution to drive sales

In Campaigns By Pray Jani - November 06, 2019

The agency promotes their client, VIP Industries with an impossible offer on return flights, using an eye-catching media

SABIC’s maiden global campaign commits for collaboration and innovation

In OOH News By M4G Bureau - November 06, 2019

Handled by Glo - Out of Home Division of Lodestar Universal McCann in India, the campaign was displayed across Airport & Corporate Hubs

Moving Walls partners Nigeria’s ICL to launch location intelligence platform in the region

In Digital OOH By Rajiv Raghunath - November 05, 2019

AI-powered Moving Audiences ingests location data from several sources - social, traffic, smartphone movement, and proprietary IoT sensors to deliver a powerful planning and buying solution for offline media

“D”OOH: Revival of outdoor

In Viewpoints By M4G Bureau - November 04, 2019

Digital technologies are making OOH the go-to media for brand advertising