Tata Tea Premium touches Delhiites’ hearts via its lifeline

In Campaigns By M4G Bureau - December 18, 2019

As part of the integrated hyperlocal campaign, the brand takes an interesting route to evoke Dilli's regional pride by Delhi metro wrapping

OAC 2020 to be held in Mumbai on July 24-25

In OOH News By M4G Bureau - December 17, 2019

The 16th Outdoor Advertising Convention (OAC) will direct focused attention on areas like delivering great advertising experiences to brands using creative tech solutions, locating OOH in India’s urban development programmes, redefining OOH marketing in a changing media environment, programmatic OOH

‘OOH is often our go-to media’

In Viewpoints By Bhawana Anand - December 17, 2019

Vishal Jain, VP & Head - Growth, Shuttl talks about the hyper local approach offered by the OOH medium

‘Stay true to your rural marketing strategy’

In OOH News By Bhawana Anand - December 16, 2019

Salil Dalal, COO, Emerging India Division, Pidilite Industries underlines the growing significance of rural markets and how OOH amplifies those initiatives

Hair & Care allows hair to do the talking on OOH

In Campaigns By Pray Jani - December 16, 2019

The brand promotes #KhuleBaalBefikar targeting youth female audience with a mix of technology to communicate their USP vividly

Tender out for Ajmer Railway Station’s sole advt. rights

In OOH News By M4G Bureau - December 16, 2019

The tender includes media located at the Inside, outside and surroundings of the station

Uber rides on emotional quotient for Uber Auto & Uber Moto

In OOH News By M4G Bureau - December 16, 2019

First ever marketing multimedia campaigns for Auto & Moto services are expected to launch on OOH soon

DAN Data Sciences launches 'Dentsu BrandSense'

In OOH News By M4G Bureau - December 13, 2019

'Dentsu BrandSense', a Proprietary Brand - Audience Perception Analysis Engine is aimed to bring Behavioural Sciences & Personality Science to the forefront of marketing efforts

PLAY onboards new creative agency

In OOH News By M4G Bureau - December 12, 2019

Mirum India has won the creative mandate for PLAY

5G’s emergence to add potential applications in OOH

In OOH News By M4G Bureau - December 12, 2019

Sophie Harding, Future Director, Mindshare shares consumers’ attitude to emerging areas that 5G will affect, such as virtual reality and visual search.