OPPO’s LIT branding

In Campaigns By M4G Bureau - March 16, 2020

In association with MOMS, the brand lit up the sky in Mumbai for the launch of OPPO Reno3 Pro

NoviSign Digital Signage introduces display kiosks fitted with auto hand sanitiser dispensers

In Digital OOH By M4G Bureau - March 16, 2020

The digital signage facilitates display of advertisements, messages, videos, news feeds and other forms of communication

‘Innovation is vital for OOH’

In Viewpoints By Ria Banerjee - March 16, 2020

Vinod Kumar Gupta, MD, Dollar Industries talks about the brand’s OOH advertising experience. Edited excerpts

Pee Safe celebrates International Women’s Day with some care

In Campaigns By M4G Bureau - March 13, 2020

A 6ft x 8ft setup was created at Vadodara and Madurai airports where 1000 women flyers were given these gift hampers

Sony BBC Earth states Climate Change Facts on OOH

In Campaigns By Pray Jani - March 12, 2020

High traffic locations were selected to compel the onlookers to realize the impact of human actions on Climate Change via eye-catchy OOH campaign

Veeba targets real-time buyers with pDOOH

In Digital OOH By M4G Bureau - March 11, 2020

Effective success in retargeting exposed audiences for further engagement; garnered 2.7% avg. CTR, 3X higher than previous benchmarks

Moving Walls runs blockchain-powered DOOH pilot for foodpanda

In Digital OOH By M4G Bureau - March 11, 2020

Aqilliz has partners Moving Walls for the pilot

Moving Walls brings on board Omar Shaari as CEO of Location Media Exchange (LMX)

In OOH News By M4G Bureau - March 09, 2020

Omar’s role is to accelerate the adoption of technology and data-driven outdoor media solutions in the Malaysian market

MHOA condemns media owner act of harming trees

In OOH News By Bhawana Anand - March 09, 2020

The association plans to expel the media owner from its membership and will take strict action against any firm found to be engaging in such environment-damaging acts

MHOA & BMC join hands to fight against Coronavirus

In OOH News By Bhawana Anand - March 09, 2020

In Mumbai, close to 200 hoardings have been installed in 3 different languages communicating preventive measures of COVID-19