Microsoft promotes its cloud computing software via pDOOH campaign

In Digital OOH By M4G Bureau - July 21, 2020

The campaign has been deployed at Dubai’s International Financial Centre in order to target professionals

Media owners’ await BBMP’s decision on media selection for Covid19 campaign

In OOH News By M4G Bureau - July 21, 2020

The pending decision on the selection of media is adding to the worries of media owners

Tata Sky Binge awards creative mandate to Chimp&z Inc

In OOH News By M4G Bureau - July 20, 2020

The account has been awarded following a multiple agency pitch

Hoichoi leverages right time to be on OOH

In Viewpoints By Bhawana Anand - July 20, 2020

Vishnu Mohta, Co-founder and Director, Hoichoi unfolds the significance of outdoor medium to resume work under Unlock Phase 1.

OOH to play a vital role for brands to reimagine commerce, says WPP IQ report

In OOH News By M4G Bureau - July 20, 2020

The report says that brands are experimenting new ways wherein OOH will grow in value as people are returning to normalcy, spending more time outdoors

Digital media will augment rural OOH

In OOH News By Bhawana Anand - July 17, 2020

Experts point out that digital media complements OOH/BTL activities in the rural markets

What does poll conducted by Media4Growth say?

In OOH News By Bhawana Anand - July 17, 2020

The poll shows that 79% of outdoor industry people believe that metrics and measurement will play a vital role for their business growth

Karnataka High Court gives nod for Covid19 awareness campaign with strict guidelines

In OOH News By M4G Bureau - July 17, 2020

The high court has permitted Bengaluru civic body to put up hoardings but with the condition to follow strict norms

68% travellers feel air travel is the safest mode of transportation, says IndiGO survey

In Research By M4G Bureau - July 17, 2020

It shows that health and safety are their priorities when travelling amidst Covid19 pandemic

Outdoor Asia July Edition: A must read!

In OOH News By M4G Bureau - July 16, 2020

The recent edition presents a template to deal with Covid19, explains the high responsibilities that comes along with building huge advertising structures and significance of creative approach