Non-metros expected to lead towards recovery faster than metro markets: EY Survey

In Research By M4G Bureau - July 24, 2020

However, OOH media consumption will take longer duration to come in terms of pre-COVID scenario

Real Estate sector improves OOH condition of Mumbai metropolitan region

In OOH News By Pray Jani - July 24, 2020

The campaigns are aiming to target people migrating towards less populated areas like Dombivali and Kalyan having safety as the current priority

Madison Media secures place in TOP 5 Independent Agencies of the Globe

In OOH News By M4G Bureau - July 24, 2020

Madison Media has highest country market share of 11.1% amongst Top 10 leading independent agencies of the World

WOO to launch global DOOH campaign #OurSecondChance

In Digital OOH By Rajiv Raghunath - July 23, 2020

First major campaign from New Commercial Arts, the agency formed in May by adam&eve founders James Murphy and David Golding with Ian Heartfield from BBH and Rob Curran from Wunderman Thompson

ABP News Network assumes new avatar as ABP Network

In OOH News By M4G Bureau - July 23, 2020

In its new avatar, ABP Network will be expanding its offerings beyond news to allied spheres such as content creation, production, brand solutions, and more

Mumbai civic body denies license fee waive off for private hoarding owners

In OOH News By M4G Bureau - July 23, 2020

In its document, MCGM clears that there is no provision under corporation resolution to exempt advertisement fee

Philips Professional Display Solutions appoints Andrea Greguoldo of Samsung Electronics

In OOH Solutions By M4G Bureau - July 22, 2020

Andrea, who has also held sales management positions at DigiLED, LEDman, Lighthouse, will be responsible for driving sales and awareness of Philips Professional Display Solutions’ expanding range of LED solutions to the Italian marketplace

Canon India launches customer service mobile applications for B2B clients

In OOH Solutions By M4G Bureau - July 22, 2020

As part of its persistent customer servicing efforts, Canon India will provide 24x7 assistance to customers through the new mobile applications

With no relief to media owners, Bombay High Court hearing adjourns for a week

In OOH News By M4G Bureau - July 22, 2020

A week-long wait for media owners expecting relaxation in license fees for the months from May to August

GDX Studios appoints experiential marketing expert Sophie Masson as President

In Digital OOH By M4G Bureau - July 22, 2020

Sophie Masson will be charged with leading the vision of GDX Studios out of the pandemic period and working with the studio’s multidisciplinary team to develop unique experiential solutions that meet the evolving needs of our new and existing clients