Havas Media wins media mandate for MyGate

In OOH News By M4G Bureau - September 09, 2020

The mandate includes over-the-top (OTT) media services and all offline media duties

Top CMOs to address DPAA’s Video Everywhere Summit on Oct 13-15

In OOH News By Rajiv Raghunath - September 09, 2020

Summit to be live streamed; content pillars include omnichannel & programmatic, diversity & inclusion, globalisation of media & brands

Vi plans for high decibel marketing campaign to promote new identity

In OOH News By M4G Bureau - September 08, 2020

Beginning with TV and Digital campaigns, the marketing plans include multimedia campaign to launch in next few weeks

Datapath introduces IQS4- a new 4-way splitter engineered for video walls

In OOH Solutions By M4G Bureau - September 04, 2020

The new technology is a cost-effective solution for powering video walls of up to 96 screens

Nova on-boards Option Designs agency to handle integrated marketing services

In OOH News By M4G Bureau - September 03, 2020

The agency will be curating the media strategy while increasing the brand visibility of the brand

Dabur distributes immunity modaks this Ganesh Chaturthi

In Campaigns By M4G Bureau - September 03, 2020

In association with Anugrah Madison, the brand has carried out this activity to support plasma and blood donation camps at Lalbaugcha Raja

Mediacom to handle AOR of Lionsgate Play

In OOH News By M4G Bureau - September 02, 2020

The agency will be responsible for the media strategy, planning, buying and implementation for all media as per Lionsgate’s requirements.

Welspun appoints Madison Media Sigma as its Media AOR

In OOH News By M4G Bureau - September 02, 2020

The agency will handle the entire media mandate including Print, TV, Radio, Digital, OOH and Activation

Motivator India wins media mandate for MilkLane

In OOH News By M4G Bureau - September 01, 2020

The agency will manage offline and online media for MilkLane

‘We use various tools for location mapping, media selection, creative visualisation’

In Viewpoints By Bhawana Anand - August 31, 2020

Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions refers to in-house planning tools such as, Madison Vicinity, Madison Vu-On-Street, Madison Traffic, Madison Maximiser and Madison Viewpoint