Campaigns that kept the OOH sheen alive in 2020

In OOH News By Bhawana Anand - December 29, 2020

These OOH campaigns revived the OOH appeal and brand spends on the medium, post lockdown

Rail Divisions tasked to decide on license fee relief & relaxation on case-by-case basis

In OOH News By Rajiv Raghunath - December 28, 2020

90 days dies non period to be added to end of contract period; pre-condition of applying relief only to contact in force in ‘December 2020, and beyond’ removed

Madison Media strengthens its Kolkata operations

In OOH News By M4G Bureau - December 28, 2020

Vandana Ramkrishna, Vice President will oversee Kolkata office from Mumbai

Tonic Worldwide’s research division ‘GIPSI’ shares four key consumer needs of 2021

In Research By M4G Bureau - December 24, 2020

HI+AI insight division Gipsi shares CONSUMER NEEDS 2021 insights and implications as a handy reference for marketers

Indian OOH industry expects COVID19 vaccination to improve business prospects

In OOH News By Bhawana Anand - December 24, 2020

In the ‘Have Your Say’ poll conducted by Media4Growth, it was seen that the OOH industry has a positive outlook for the coming times

Clear Channel Outdoor dials in new B2B audience planning, measurement solution connecting brands with business decision-makers

In Digital OOH By M4G Bureau - December 21, 2020

Radarview, bombora integration reaches highly valued B2B audiences as COVID alters business Exec Travel & Behaviors

20% of top OOH spenders are tech, D2C cos: OAAA report

In Research By M4G Bureau - December 21, 2020

The report also shows that OOH advertising was down 36% in Q3 2020, with cinema segment reporting zero revenues for the quarter

Philips PPDS launches new LED range with unique features

In OOH Solutions By M4G Bureau - December 18, 2020

The new Philips L-Line 7000 series, positioned as the company’s most flexible and versatile LED range to date, overcomes many traditional limitations and comes with new features such as the ‘Dynamic Power Saving’ technology, allowing for up to 20 % lower running costs

MMA-GroupM report offers post-Covid market reckoner

In Research By M4G Bureau - December 17, 2020

MMA in association with GroupM released its report ‘Modern Marketer Reckoner’ which highlights the consumer shifts that have happened in 2020 and indicates the way ahead for marketers to ride the digital wave

LG Electronics inaugurates Innovation Gallery in Noida

In OOH Solutions By M4G Bureau - December 17, 2020

The gallery will highlight LG's solution concepts and insights on actual deployment scenarios