WOO sets stage for Future Leaders engagement at Hong Kong Global Congress

In OOH News By M4G Bureau - April 10, 2024

WOO members, national associations and sponsors are invited to nominate Future Leaders delegates

Innovation, client-centricity, sustainability, purpose define Mamela Media’s business approach

In Viewpoints By Rajiv Raghunath - April 08, 2024

Leigh O'Mahoney, Managing Director of South Africa-based Mamela Media offers a detailed account of her OOH entrepreneurial journey, unveiling the intricacies of her approach and the principles that drive her business endeavours, in an exclusive interview with Rajiv Raghunath, conducted in Cape Town.

Plan B Media ties up with Vistar Media for pDOOH solutions in Thailand and Singapore

In OOH News By M4G Bureau - April 05, 2024

Palin Lojanagosin, CEO of Plan B Media PCL, says, “By integrating Vistar Media into our extensive large format and retail digital screen networks, we're empowering brands with unparalleled flexibility and the ability to enhance the effectiveness of omnichannel marketing strategies.”

Redken makes it mark on Times Square 3D billboard with AR virtual try-on for new Acidic Color Gloss Collection

In Digital OOH By M4G Bureau - April 05, 2024

Consumers can view and share their transformative results superimposed on a 3D billboard in augmented reality

Coral Media celebrates the vibrant spirit of Holi with Adani Cement & Ambuja Cement

In OOH News By M4G Bureau - April 04, 2024

Coral Media successfully executed vibrant Holi events for Adani Cement and Ambuja Cement in the West, symbolising a thriving partnership and a future of collaborative success

Arvind engages Dr Lakshyaraj Singh Mewar of Udaipur as its Brand Ambassador

In OOH News By M4G Bureau - April 03, 2024

This collaboration marks a significant milestone in Primanté's journey, firmly positioning it in the elite class of luxury fabrics.

MSMA ties up with Fugumobile to bring in the wow factor into OOH

In OOH News By Sakshi Sanghavi - April 03, 2024

MSMA leverages Fugumobile's expertise in digital creativity and tech to conceptualise and execute captivating Out of Home campaigns

Coral Media's Creative Vision: Rahul Mago leads firm’s Creative Direction & Execution Wing

In OOH News By Sakshi Sanghavi - April 02, 2024

A team of 6 maestros has been introduced under the wing

Daawat rolls out multi-city campaign with the ‘Chunoge toh farq dikhega’ proposition

In Campaigns By Sakshi Sanghavi - April 01, 2024

Khushi Advertising executed the innovative campaign

‘OOH Audience metrics a must for data-driven decision-making’

In OOH News By Rajiv Raghunath - March 29, 2024

Highlights from a WOO Africa Forum panel discussion involving Gideon Adey, CEO, GurOoh, Trish Guilford, General Manager, OMC, Sanna Fourie, Specialist - Client Solutions, Ask Afrika, and Daniel Wong Chi Man, Global Service Line Lead Audience Measurement, IPSOS