Colgate-Palmolive’s ‘suraksha’drive at Kumbh Mela

In Campaigns By M4G Bureau - February 22, 2019

The brand has kicked off various initiatives including wrist bands, ropes and awareness drive

IOAA assures key support to Punjab players on tax & payment issues, neutralising illegal media

In OOH News By Bhawana Anand - November 19, 2018

IOAA organised a meeting in Zirakpur, Punjab with media owners operating in Punjab where the participants highlighted the various issues that have affected the local OOH business

Dixcy Scott ties up with Zee’s Maharashtra Kushti League as Presenting Sponsor

In OOH News By M4G Bureau - November 01, 2018

In association with Madison Media, the brand will execute various on-ground branding initiative during the league

IOAA appoints A R Sreedhar as General Manager

In OOH News By M4G Bureau - October 24, 2018

Sreedhar is a Chartered Accountant with 24 + years in various roles including National Commercial Head for a Consumer Durables giant

Rajasthan Govt opts for Delta LED screens to drive public & social messaging

In Digital OOH By M4G Bureau - October 24, 2018

The 44 full colour and full motion LED display boards, each measuring 3.84m wide and 2.88m tall, are installed at various locations in Rajasthan, and were built using Delta’s cutting-edge outdoor LED technology

Cure.fit hits the streets for #ForTheLoveOfFit

In Gallery By Bhawana Anand - September 27, 2018

The campaign promotes the fitness brand along with its various sub-brands targeting high footfall locations in Delhi

Kumbh mela ideal for brand promotions

In OOH News By Bhawana Anand - September 26, 2018

Kumbh Mela is one of the most preferred occasions for various national brands to undertake for experiential branding whereby brands not only engage with the masses but accomplish their respective long-term marketing objectives

Cure.fit hits the streets for #ForTheLoveOfFit

In Campaigns By Bhawana Anand - September 25, 2018

The campaign promotes the fitness brand along with its various sub-brands targeting high footfall locations in Delhi

EDMC signs MOU with SDMC to replicate OOH policy

In OOH News By Bhawana Anand - August 30, 2018

EDMC will consult SDMC on various OOH related matters such as tenders, media formats, and media pricing

Dentsu Aegis Network India launches proprietary tool ‘DAN Explore’

In OOH News By M4G Bureau - June 27, 2018

Meant for clients, the tool aims to capture the trend of changing audience behaviour and understand the nuances of various consumer cohorts across media touchpoints, backed by behavioural triggers and psychographic understandings