Nitin Kataria joins Connect OOH as AVP South

In OOH News By M4G Bureau - January 10, 2024

In his professional career, Nitin has worked with renowned media organisations like BIG FM, Outlook, Posterscope India, Cheil, and Kinetic India

‘OOH is an important channel to connect with corporate audiences’

In Gallery By - January 09, 2024

MediBuddy is the preferred healthcare and wellness partner to 700-800 corporates in India. In keeping with this, the digital healthcare platform requires to create a highly localised awareness of its service offerings. Saibal Biswas, SVP & Head of Marketing, Partnerships and PR, MediBuddy talks about the brand’s OOH approach to building this awareness, in conversation with Rajiv Raghunath.

‘Top-of-the-mind recall critical for demand generation, supply management’

In Gallery By - January 02, 2024

Saibal Biswas, SVP & Head of Marketing , Partnerships and PR, MediBuddy talks about the digital healthcare platform’s approach to brand building, engagement with suppliers, and making MediBuddy services affordable and accessible to a billion Indians in an exclusive interview with Rajiv Raghunath. Presenting Part 1 of the interview.

Achieving carbon neutrality

In Viewpoints By - December 20, 2023

Liseanne Gillham, VP – Marketing, Broadsign presents an update on the company’s approach to carbon neutrality

Apruva Sircar, SVP & Head – Marketing, Bandhan Bank to anchor 2nd M4G OOH Quizathon on Dec 22

In OOH News By M4G Bureau - December 01, 2023

Winner will receive a cash prize of Rs 20,000 and the Runner-up Rs 15,000

Global experts on ‘Making OOH easier to buy through Automation & Programmatic’

In OOH News By Rajiv Raghunath - November 08, 2023

WOO APAC Forum featured a power-packed panel headed by Charles Parry-Okeden, CEO, ECN with discussants -- Andy Hamblin - CRO, LDSK; Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media; Frank Vallenga, VP of Sales (SaaS), Broadsign; Matthew Bushby, Managing Director of Hivestack ANZ + SEA, Srikanth Ramachandran, Founder & Group CEO, Moving Walls

ideacafe appoints seasoned OOH professional Raza Syed as Sr. VP

In OOH News By M4G Bureau - October 30, 2023

In his illustrious career, Raza has worked on award-winning campaigns for diverse brands like One Plus, Dyson, L’Oréal, Ikea, Cred, South African Tourism, Colgate, Etihad, IDBI Bank, World Gold Council, Renault Datsun, Swiggy, JK Tyres, and others.

‘AdTech and AI: Marketers must deploy AI tactically and tactfully’

In Viewpoints By - October 06, 2023

AI is everywhere, including in AdTech, but it should be implemented with caution, says Arthur Novarina, Regional VP EMEA, Kochava

ideacafe launches event & experiential division HappE hrs

In OOH News By M4G Bureau - August 10, 2023

Onboards Samir Vithlani as Sr. VP & National Head of the division

Bandhan Bank SVP & Head - Marketing Apurva Sircar to address OAC 2023 in Delhi

In OOH News By M4G Bureau - July 21, 2023

Apruva Sircar will be participating in a panel discussion on ‘How an evolving OOH can be pivotal to brand marketing’