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‘Programmatic makes DOOH flexible & agile, showcasing the superpower of this medium’
Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA) talks about emerging DOOH trends in global markets, engagements with brand marketers, and the Video Everywhere Summit coming up in October, in an interview with Rajiv Raghunath
Industry leaders to discuss ‘New Business Models’ at Quividi India Conference on June 29
In Digital OOH By M4G Bureau - June 26, 2021
The deliberations will focus upon new monetization models and use cases for DOOH, covering Audience Planning, Guaranteed Impressions, Multichannel Digital campaigns, Retargeting, Programmatic, Retail Media.
New-age DOOH makes a neat cut for evidence-based advertising
In Viewpoints By - June 23, 2021
DOOH is also penetrating new audience locations; residential complexes could be the next big DOOH investment zones, writes OOH Business Strategist Rachana Lokhande.
Hamdard Labs vests Havas Media with media duties for food div
In OOH News By M4G Bureau - June 22, 2021
The offline media mandate covers the beverage brand RoohAfza and its extensions, Hamdard honey, Hamdard saffron, oils, healthy teas, snacks, dairy products, and other value added food products.
Unlock 2.0 cold comfort for Bengaluru hoardings business
In OOH News By M4G Bureau - June 21, 2021
Outdoor media owners and agencies in the city are waiting anxiously waiting for the new rules for setting in motion large format advertising in the city.
Akashneel Dasgupta joins Network Advertising as Chief Creative Officer
In OOH News By M4G Bureau - June 19, 2021
Network Advertising has appointed Akashneel Dasgupta as its Chief Creative Officer. He joins Network from BBDO, Gurgaon.
NIVEA India appoints Ajay Simha as Marketing Director
In OOH News By M4G Bureau - June 16, 2021
With over a decade long experience at NIVEA, Ajay is set to lead the marketing efforts in India.
OOH expected to grow by 19% in 2021: GroupM Mid-Year Forecast
In Research By M4G Bureau - June 15, 2021
The GroupM ‘This Year, Next Year’ report released this month cites that global advertising is also expected to grow by 19%.
Unlocking Delhi unhinges OOH from growth curbs
In OOH News By M4G Bureau - June 14, 2021
Increasing road traffic in the national capital will provide the impetus for OOH recovery.
dentsu China partners UseDem to recycle poster, billboard vinyl into everyday use items
In OOH Solutions By M4G Bureau - June 11, 2021
‘Reducing waste of outdoor advertising is just the first of many initiatives to drive positive change’