VIOOH powers Hong Kong DOOH street furniture

In OOH News By M4G Bureau - July 23, 2021

VIOOH now covers a quarter of DOOH market in Hong Kong across street furniture

WOO onboards 6 new members, expands global reach further

In OOH News By Rajiv Raghunath - July 19, 2021

New members are Emerge Advertising in south Wales, ehf in Iceland, Moving Ads in Malta, Shanghai airport’s JCD Momentum and AMG, PT Alternative Media in Indonesia

The ‘buzz’ stop – Eye-catching vaccination campaign on BQS in Agartala

In Campaigns By N Jayalakshmi - July 19, 2021

Outreach Advertising partnered with ILS Hospital in Agartala to launch a hard-to-miss vaccination campaign using bus shelter media

SILVERCAST to cast 1st 3D Digital Media Art WHALE at Times Square

In Digital OOH By Rajiv Raghunath - July 16, 2021

SILVERCAST will be showcasing the WHALE exhibit in Times Square from July 16 through July 26, 2021

A digital screen as thin as paper

In OOH Solutions By M4G Bureau - July 14, 2021

The reflective screens uses the ambient light, mimicking the way our eyes respond to natural paper.

Vistar Media secures $30mn Series B Investment from Lamar

In OOH News By Rajiv Raghunath - July 13, 2021

Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines.

Malaysia’s ad tech firm Rodeo planning to drive into India, Australia markets

In Digital OOH By Rajiv Raghunath - July 13, 2021

Valens Subramaniam, Founder & CEO of Rodeo, an ad tech offering static and digital advertising solutions on cars, motorcycles, buses & lorries, talks about the firm’s business approach in an interview with Rajiv Raghunath

Punjab ad policy amended to spur revenue growth

In OOH News By M4G Bureau - July 12, 2021

Contract tenures reduced, 2 tenders permitted in larger cities.

IOAA Board elects Noomi Mehta as Chairman, Pramod Bhandula as Vice Chairman

In OOH News By Rajiv Raghunath - July 09, 2021

In the AGM, the Board also elected C D V Subba Rao as Secretary, and Roxanne Ichhaporia as Treasurer

OOHMA brings Sightcorp Facial Analytics, Intuiface Content Delivery Platform to Indian DOOH

In Digital OOH By M4G Bureau - July 08, 2021

Sightcorp to provide audience analytics intelligence for DOOH media using demographic profiling and facial analysis – both for outdoor and indoor environments.