Results For "VER"
3278 News Found
‘Indicative OOH media pricing will buoy advertiser confidence in the medium’
In OOH News By N Jayalakshmi - August 25, 2021
Shailender Luthra, Director, Brite Neon Lights & Member, IOAA spells out the apex OOH body’s initiative to encourage media owning firms to come out with indicative pricing of their media assets that will be of the essence to advertisers & buyers
‘Measurement & rate card are two engines for industry growth’
In Viewpoints By N Jayalakshmi - August 23, 2021
Well-regulated pricing with a rate card system is one of the factors can drive advertiser trust in a medium. But in the OOH space, rate card is still a challenge. Pramod Bhandula, Chairman, JCDecaux India & Vice Chairman, IOAA shares his views on why a rate card system is important for the OOH industry and how it can be made a reality.
Leafberry’s Supernova beams Kanye West’s intriguing ‘Donda’ campaign
In Digital OOH By N Jayalakshmi - August 18, 2021
Kanye West music launches are often preceded by chaotic and brilliant marketing campaigns; Supernova is cut out for delivering the big impact for such a campaign.
B’luru back on billboards map soon: Specialists say cheers!
In OOH News By M4G Bureau - August 16, 2021
On July 26, 2021, the Urban Development Department notified the BBMP Advertisement Rules, 2021 for its incorporation in the Bruhat Bengaluru Mahanagara Palike Act, 2020 (Karnataka Act No. 53 Of 2020), paving the way for the return of large format OOH advertising in the city. Specialist agency heads share their perspectives on this development.
TATA Tea Premium ‘Desh Ki Chai’ celebrates rich cultural diversity of India this Independence Day
In Digital OOH By M4G Bureau - August 13, 2021
Launches #DeshKaKulhad collection to support local art and artisans.
Chintan Soni, Kosal Malladi made VPs at Madison Digital
In OOH News By M4G Bureau - August 13, 2021
Chintan Soni has an overall experience of 16 years, having joined Madison in September 2013, while Kosal Malladi comes with over 15 years of experience.
Clear Channel Singapore’s OutSmart Pro enters programmatic omnichannel sphere
In Digital OOH By Rajiv Raghunath - August 12, 2021
OutSmart Pro programmatic buys are powered by both the Hivestack SSP and the Vistar Media SSP, thus driving demand for Clear Channel Singapore from digital buyers using multiple DSPs including Hivestack, Amobee, MediaMath, The Trade Desk, Vistar Media, Verizon Media.
Dubai’s RTA grants Sobha Realty naming rights of Dubai Marina Metro Station
In OOH News By Rajiv Raghunath - August 10, 2021
Sobha Realty Metro Station is a bustling hub on the seamless multi-rail transit network that has for over a decade served countless commuters, says PNC Menon, Chairman of Sobha Realty.
Ocean Outdoor unveiling DeepScreen 3D DOOH templates
In Digital OOH By Rajiv Raghunath - August 09, 2021
Ocean’s proprietary DeepScreen™ 3D templates can be used to create breath-taking windows into other worlds, extend existing architecture, or make impossible objects appear to float in the air, coming out of the screen and towards the viewer.
IAB Australia releases DOOH buyer’s guide
In Digital OOH By M4G Bureau - August 09, 2021
This guide has been designed to help provide media buyers with a thorough overview of DOOH opportunities, formats, buying methods, measurement, verification and upcoming developments: Gai Le Roy, CEO of IAB Australia.