Top brands check in at Bengaluru airport as passenger traffic builds up

In OOH News By Rajiv Raghunath - October 21, 2021

Multi-Verse Technologies, Samsung, Toyota, VMware, KIA Motors, Oneplus, among others have created domineering brand presence at the airport

Airport advertising delivers highest perceived value & prestige vis-a-vis other ad channels: Study

In OOH News By M4G Bureau - October 21, 2021

The research from the independent research agency ResearchBods for JCDecaux Airport was conducted among 6,000 consumers in five advertising markets: China, France, Germany, UK and the USA

‘Industry needs to invest in tech to provide authenticated data’

In Viewpoints By N Jayalakshmi - October 21, 2021

Syed Haseeb Arfath, CTO, Signpost India weighs in on the dynamics of pDOOH in the Indian OOH context and how it can be leveraged for better campaign outcomes.

US placed-based media business Trooh ties up with Comscore for DOOH audience measurement

In Digital OOH By M4G Bureau - October 20, 2021

Reaching the right consumer with the right message in the right venue is more important than ever, says Alison Jacobs, CRO, Trooh

World Out of Home Organization gears up for 1st Asia Forum on Oct 28

In OOH News By Rajiv Raghunath - October 20, 2021

Programme of events will culminate in 2022 Toronto Global Congress

Spark44, MediaCom secure top prizes in Ocean Outdoor’s annual digital creative competition

In OOH News By M4G Bureau - October 18, 2021

Land Rover, Pets at Home, Toolstation and Rays of Sunshine are among this year’s winners

Ultraleap touchless interactive ad kiosks on CEN networks to engage US moviegoers returning to theatres

In Digital OOH By Rajiv Raghunath - October 13, 2021

The kiosks will run standard display advertising and touchless interactive content harmoniously

‘Common industry currency is an absolute essential’

In Viewpoints By N Jayalakshmi - October 11, 2021

There is no difference between OOH and other advertising mediums like TV, says Karthi Marshan, President & Chief Marketing Officer, Kotak Mahindra Group

Broadsign, DOOHX launch pDOOH advertising certification programme

In OOH News By Rajiv Raghunath - October 07, 2021

Sponsored education initiative to drive new DOOH industry growth with comprehensive training curriculums for digital advertisers, agencies, and media owners

‘81% of advertisers will recommend DOOH in their media plans in the next 12 months’

In OOH News By Rajiv Raghunath - October 07, 2021

The DPAA ‘Digital Out of Home (DOOH) Thought Leadership Study’ conducted by Advertiser Perceptions also indicates that advertisers’ knowledge of DOOH and its benefits have increased in past 18 months