‘Advertising in healthcare setting delivers superior persuasiveness’

In Viewpoints By Rajiv Raghunath - January 19, 2022

Lydia Yang, Founder and Managing Director of Alfaxmedia, operator of Clinic TV -- a multimedia network telecasted in premium private healthcare facilities in Hong Kong – talks about the company’s unique media offering, and what brings advertisers to the network. Edited excerpts of the interview with Rajiv Raghunath:

OOH Capital extends global reach with three new partners

In OOH News By Rajiv Raghunath - January 19, 2022

OOH Capital advises OOH businesses, cities, real estate owners and technology suppliers on the best ways to navigate the rapidly changing OOH landscape

Senior OOH professional Amit Sarkar passes away

In OOH News By M4G Bureau - January 17, 2022

Amit had worked in the media industry for over 26 years

In-location experience management platform Raydiant acquires Sightcorp

In Digital OOH By Rajiv Raghunath - January 14, 2022

With the power of Sightcorp’s analytics software, Raydiant’s experience management platform will provide anonymous in-store screen engagement analytics on dwell times, viewers, impressions, and more to help brands increase sales and deliver optimised content while maintaining consumer privacy

AMI Entertainment CEO Michael Maas joins Broadsign’s Board of Directors

In OOH News By Rajiv Raghunath - January 12, 2022

Michael Maas brings a wealth of knowledge to Broadsign, with experience spanning advanced computing, M&A, marketing and communications, and OOH advertising via AMI’s global network of OOH inventory spanning 30,000 locations

Wavemaker India wins media mandate for Tata Consumer Products’ brands in India

In OOH News By M4G Bureau - January 11, 2022

We’re delighted to extend our partnership with Wavemaker for our media mandate, says Puneet Das, President, Packaged Beverages, India & South Asia, Tata Consumer Products

Stellar Ace partners Singtel Media to combine in-home, OOH advertising activation

In OOH News By M4G Bureau - January 07, 2022

Singtel Media engages Stellar Ace to sell and manage advertising for all its platforms including SMS and Singtel TV

JCDecaux gets Gold from EcoVadis for environmental & CSR performance

In OOH News By M4G Bureau - January 05, 2022

JCDecaux is now among the Top 1% of companies assessed by EcoVadis in the ‘Advertising and Market Research’ category

HiveMinds appoints Saurabh Tyagi as Chief Client Officer

In OOH News By M4G Bureau - January 05, 2022

Saurabh has over 18 years of experience across India & South East Asia; he has worked on brands like Unilever, Nestle, Titan, Vodafone etc., in his stints across Publicis, Group M and Madison Media

Fabian Trevor Cowan appointed as CEO of Sapio Parthiv Heritech

In OOH News By M4G Bureau - January 05, 2022

The newly formed JV between Sapio Analytics & Parthiv Group has a stated vision to re-imagine and convert outdoor locations across cities, towns, and villages to aesthetically pleasing and emotionally elevating spaces