PhonePe says it with truck art

In Campaigns By M4G Bureau - March 21, 2022

The digital payments brand has piloted a truck art campaign with a fleet of trucks on highways in Maharashtra, covering Pune, Nashik & Mumbai to promote its insurance products.

The Advertising Club brings back EMVIES

In OOH News By Rajiv Raghunath - March 18, 2022

The contestants will battle it out for recognition on March 25, 2022, at Taj Lands’ End - Seaside Lawns

Tata Tea Premium celebrates Holi party in Metaverse

In OOH News By M4G Bureau - March 18, 2022

Makes debut in the metaverse world in line with brand’s focus to deliver distinctive customer experiences

AAAI announces contest to redesign logo

In OOH News By M4G Bureau - March 16, 2022

The Advertising Agencies Association of India (AAAI) has announced a contest to redesign its logo to reflect the future of advertising. The contest is open to all creative individuals and advertising agencies and the last date for receiving entries of the designs is April 15, 2022

UK’S Ocean Outdoor set to retain ad contract for iconic BFI IMAX in London

In Digital OOH By Rajiv Raghunath - March 15, 2022

As the incumbent, Ocean has held the rights to sell the unique outdoor advertising landmark for more than 10 years.

Turtlemint takes the OOH route to shout out ‘Health insurance ke liye #ActiveHoJaao’

In Campaigns By M4G Bureau - March 15, 2022

The 20-city campaign was executed by top OOH agency GLO - Out of Home Division of Lodestar Universal McCann, using innovations & multiple formats

Stable contracts, proper legal system, vision & reputation vital to attracting big investments to OOH: Noomi Mehta, Chairman, IOAA

In OOH News By M4G Bureau - March 14, 2022

Attribution is central to OOH audience measurement; IOAA is making a start. “Ultimately we hope to go toward making a unified measurement system to that we can evaluate the effectiveness of an OOH campaign,” said Noomi.

TOMI World partners Universidad Europea for ‘Smartly Included!’ contest

In Digital OOH By M4G Bureau - March 11, 2022

The competition, developed by Universidad Europea, aims to promote greater accessibility and inclusion in society.

India Talks OOH Conference inaugurated

In OOH News By M4G Bureau - March 08, 2022

The much awaited India Talks OOH conference was inaugurated at Sahara Star Hotel, Mumbai, today by Sam Balsara, Chairman of Madison World, Noomi Mehta, Chairman of Indian Outdoor Advertising Association,S Kumar, Managing Director of Srishti Communications, and Vasant Jante, Managing Director , VJ Media Works.

‘Programmatic has really stepped up in OOH’

In Viewpoints By Rajiv Raghunath - March 08, 2022

Barry Frey, President & CEO, DPAA, a leading global trade marketing association connecting OOH media with the advertising community while moving OOH to digital, shares his insights on the factors that are catalysing OOH growth in a rapidly evolving media environment.