Saibal Biswas joins MediBuddy as Head of Marketing

In OOH News By M4G Bureau - June 28, 2022

“The HealthTech space is seeing unprecedented digital transformation and relentless innovation as it marches forward. Looking forward to embracing the new challenge and leveraging my past experiences in creating a distinct identity for MediBuddy,” says Saibal Biswas

Toronto-based Atreda launches DSP Adstanding for DOOH

In OOH News By M4G Bureau - June 28, 2022

Brand advertisers will be able to use Adstanding’s self-service platform to access a network of 250,000 digital screens across North America

India TV Marketing Head Nikhil Mathur part of OAA 2022 Jury

In OOH News By M4G Bureau - June 28, 2022

Nikhil Mathur has 15 years of experience in brand marketing and events and has played an instrumental role in establishing several key news media brands.

Basant Rathore, Sr VP - Strategic Planning, Brand & Business Development, Jagran Prakashan joins OAA 2022 Jury

In OOH News By M4G Bureau - June 27, 2022

An experienced media management professional, Basant in his earlier media planning stint worked at agencies such as Ogilvy, Mudra, Mindshare and Madison, where he planned and bought media for leading brands across diverse categories, from chocolates to automobiles.

JCDecaux India wins exclusive ad rights at Kempegowda International Airport Bengaluru for a further 12 years

In OOH News By Rajiv Raghunath - June 24, 2022

The rights cover multiple locations that include Terminal 1, Terminal 2, Multi Model Transport Hub

Kumar Gaurav, SVP & Head – Marcom, IndusInd Bank (BFIL), on the Jury for OAA 2022

In OOH News By M4G Bureau - June 24, 2022

Kumar is a marketing expert with experience of over two decades and has spearheaded an array of marketing initiatives across diverse brands and sectors, ranging from FMCG and telecom to lifestyle and financial services.

AdQuick.com launches Analytics as a Service for OOH campaigns

In OOH News By M4G Bureau - June 24, 2022

This first-ever service enables marketers, agencies and media owners to measure the effectiveness of outdoor advertising campaigns with granular data

‘We’re excited to see top brands choosing to market themselves to the SOS audience’

In Viewpoints By Rajiv Raghunath - June 24, 2022

Julian Chu, Head of Strategy and Growth of US-based SOS that operates a network of wellness vending machines with advertising media, talks about the company’s pioneering business and brand associations, in an interview with Rajiv Raghunath

Beam Suntory India’s Marketing Head Ruchika Gupta joins OAA 2022 Jury

In OOH News By M4G Bureau - June 23, 2022

Among the youngest marketing top talents in Indian alco-bev segment currently, and a consumer behaviour and lifestyle expert, Ruchika is driving strategic brand thinking and premiumisation for the internationally renowned & diverse portfolio of Beam Suntory in India.

Adtech startup ExperientialEtc raises $200K as seed fund from Startuplanes

In OOH News By M4G Bureau - June 22, 2022

The four-year-old startup is in the business of digital advertising using the latest technology such as holograms, AR/MR, immersive games and tech-led OOH