Results For "VER"
3278 News Found
Retail media, omnichannel marketing high up on DPAA Global Video Everywhere Summit agenda
In Digital OOH By Rajiv Raghunath - September 29, 2022
Reaching consumers on the path to purchase has always been important: DPAA
OOH it’s Gabbar Singh vs the Bigg Boss!
In Campaigns By M4G Bureau - September 28, 2022
COLORS Network is strategically using Delhi Metro’s Pink Line to promote the new season of Bigg Boss, while evoking the ever green Bollywood villain ‘Gabbar Singh’ to grab more eye balls.
PNB woos TG with brand splash on Delhi Metro
In Campaigns By M4G Bureau - September 28, 2022
For this campaign, Punjab National Bank leveraged the Yellow Metro line that recorded a ridership of 1.16 million passengers in May-July 2022.
‘Welcome move, but alternatives will cost three times more’
In OOH News By Prantika Ghosh - September 27, 2022
Media4Growth reached out to leading OOH company Prakash Arts to get their take on the ban on flex by the AP government. H V Surendranath, COO of Prakash Arts, feels that while any environmentally friendly decision is welcome, there are also many cost challenges, in terms of using greener alternatives.
Andhra Pradesh government declares plastic flex ban
In OOH News By M4G Bureau - September 26, 2022
The ban applies to both manufacturing and use of plastic flex within AP and it remains to be seen how this will impact the OOH industry in the state.
OnePlus projects India’s first immersive 4DX commercial in cinemas
In OOH News By M4G Bureau - September 23, 2022
OnePlus has unveiled its latest flagship smartphone the OnePlus 10T 5G through a specially developed multi-sensory commercial using 4-dimensional effects to be screened in all PVR 4DX cinemas.
Stellar Ace, Revez sign MoU to explore next-gen digital interactive media
In OOH News By Rajiv Raghunath - September 23, 2022
The opportunities include adoption of REVEZ’s Metaverse, Augmented Reality, Mixed Reality, Virtual Reality, and suite of cutting-edge technologies with 5G ready capabilities as part of Stellar Ace’s expansion into an omni-channel advertising ecosystem.
As Britain bids farewell to the Queen
In OOH News By M4G Bureau - September 20, 2022
Advertising paused on the screens
Data moves the levers of DOOH business
In Digital OOH By Prantika Ghosh - September 19, 2022
Priya Shaa, Co-founder of Adarth, said, “There are like a gazillion things that can be built or are built right now with data and technology but these will only be successful in this industry when media owners are ready to make that small change.”
Wildstone acquires Spain’s OOH major Grupo Redext
In OOH News By M4G Bureau - September 16, 2022
The Spanish OOH sector has shown exceptionally strong recovery following COVID and the market has the right dynamics for Wildstone’s continued rapid growth, says Damian Cox, Founder & Global CEO, Wildstone