Hivestack in partnership with Winkel Media

In Digital OOH By M4G Bureau - March 02, 2023

This partnership will integrate Winkel Media’s DOOH inventory into the Hivestack SSP offering advertisers from around the world the opportunity to activate campaigns via both open exchange and PMP.

LED warranty: A guide to understand your coverage options

In OOH Solutions By - March 02, 2023

Sanket Rambhia, CEO of Xtreme Media, shares a ready reckoner on the aspects to be looked into when evaluating an LED warranty.

Laqshya Media Group’s Inventech creates first-of-its-kind AI algorithm gesture tech for Absolut Glassware

In Digital OOH By M4G Bureau - March 01, 2023

Florian Sallaberry, Group Head- International Brands at Pernod Ricard India, says, “We are thrilled to partner with Laqshya Media Group on this Absolut Glassware Launch Activation, which showcases our shared commitment to promoting inclusion and diversity.”

Outdoor Advertising Convention (OAC) 2023 to be held at state-of-the-art Manekshaw Centre, Delhi on July 28-29

In OOH News By M4G Bureau - February 27, 2023

Doubling OOH business will be the overarching theme of the 2-day OOH flagship event

Atmosphere taking large strides with OOH streaming service

In OOH News By M4G Bureau - February 24, 2023

The US-based company recently received a fresh round of funding

Crayons Advertising aims to double its revenues by 2026

In OOH News By M4G Bureau - February 23, 2023

The company has recently filed its Draft Red Herring Prospectus (DRHP) with NSE Emerge for initial public offering (IPO)

Worldcom OOH onboards Oliver Herrmann for international business development

In OOH News By Rajiv Raghunath - February 22, 2023

Worldcom OOH, a leading media strategy, planning, and trading company specialising in OOH, DOOH, and programmatic, is consolidating its activities in the European market.

‘Tested like Samsonite’ delivering a high decibel impact at T2, Mumbai Airport

In Campaigns By M4G Bureau - February 21, 2023

The airport campaign, executed by Rapport Outdoor Advertising in association with Times OOH, amplifies the toughness & durability of the product offering.

Volta Powers the US’ City of Irving’s community EV charging infra plan using PredictEV® services

In OOH News By M4G Bureau - February 17, 2023

PredictEV will provide data-driven insight into Irving’s optimal charging infrastructure strategy based on current and future EV driver needs

Indian OOH adex to grow by 12% to Rs 4,106cr in 2023: Pitch Madison Ad Report

In Research By M4G Bureau - February 16, 2023

DOOH continues to be the growth driver, the report states