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Here's why you should attend the Outdoor Advertising Convention
The annual Outdoor Advertising Convention (OAC) 2023 is the quintessential knowledge and networking platform for Indian OOH industry. India's top specialist agency heads share their perspectives on what OAC means to the industry, and hence WHY attend this convention?
OMIG launches open-source OOH audience measurement framework
In OOH News By M4G Bureau - May 31, 2023
The Outernet Marketing Innovation Group (OMIG) is a regional industry initiative spearheaded by Moving Walls and The Association of Advertising and Marketing Singapore (AAMS)
Mumbai OOH: The New Maximum
In OOH News By Aayush Mohanan - May 31, 2023
The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with a compelling bouquet of outdoor media options. Aayush Mohanan captures the insightful observations shared by leading Mumbai OOH media owners.
Udit Mittal, DGM, Tata Motors joins OAA 2023 jury
In OOH News By M4G Bureau - May 30, 2023
Udit is an automotive enthusiast with over 13 years of experience in media planning and buying and has worked for some of the biggest automotive OEMs
Nespresso unveils Vertuo Pop 3D builds on Singapore streets
In Campaigns By Rajiv Raghunath - May 29, 2023
“By featuring the Vertuo Pop machine in a larger-than-life 3D build, Nespresso can effectively increase brand visibility and awareness,” says Amanda Woo, Chief Development Officer, Clear Channel Singapore.
Ammar Millwala, Head – Integrated Marketing, Aditya Birla Capital part of OAA 2023 Jury
In OOH News By M4G Bureau - May 29, 2023
An integrated media specialist, Ammar has over 14 years of experience in the industry, working with both agencies and brands.
Hyundai Motor India launches digital float activations to take Grand i10 NIOS to the doorstep of hinterland households
In Campaigns By M4G Bureau - May 26, 2023
By deploying 36 digital floats, HMIL aims to cover 582 rural locations across 27 states
Saket Agarwal, GM – Brand & Marketing, D’Decor joins OAA 2023 Jury
In OOH News By M4G Bureau - May 25, 2023
Saket is a seasoned marketing professional with 15+ years of experience, working with D’Décor and FCB
Optimus Prime stages audacious 3D take-over of BFI IMAX
In Digital OOH By Rajiv Raghunath - May 24, 2023
Ocean Outdoor creates biggest ever DeepScreen® canvas
Girish Ahuja, Head of Marketing, Hamilton Housewares part of OAA 2023 Jury
In OOH News By M4G Bureau - May 24, 2023
In his near 3-decade career, Girish has also worked with large organizations like TVS, Philips, Onida, Godrej and Videocon