‘Major expansion is in the offing’

In Viewpoints By Rajiv Raghunath - August 22, 2023

Raheel Amjad, Dy. Managing Director, JCDecaux India talks about the OOH opportunity universe in India in an interview with Rajiv Raghunath. Edited excerpts:

PlayAds powers spectacular first-of-its-kind Nippon Q1 Mall 3D LED DOOH screen in Kochi

In Digital OOH By M4G Bureau - August 21, 2023

The 3,283 sq.ft. DOOH screen is live on the exterior of Nippon Q1 Mall

‘TV and DOOH complement each other’

In Viewpoints By Aayush Mohanan - August 18, 2023

Anindya Khare, Marketing Head, Zee Media talks to Media4Growth on the differences between TV, OOH and the possibilities that the medium offers advertisers.

Srishti unveils state-of-the-art DOOH media at iconic Chennai Central Railway Station

In Digital OOH By M4G Bureau - August 16, 2023

The DOOH screens, currently under trial operations, will be utilised for display of Railway related information, alerts and updates in the event of any disaster management and advertising.

PPDS Studio opens in Gurugram to give an experience of Philips professional displays & software solutions

In OOH Solutions By M4G Bureau - August 16, 2023

The Studio helps partners and end customers discover, learn, and experience the future-proofed benefits and capabilities of PPDS’ portfolio of multi-market solutions

‘Digitisation, transit infra expansion, automation: key growth drivers’

In Viewpoints By Rajiv Raghunath - August 14, 2023

Shekhar Narayanaswami, President, Times OOH shares his thoughts on Indian OOH’s transformative journey and the way forward in an interview with Rajiv Raghunath.

Sanjay Malkani, Joins Wrap2Earn as Partner & Director of Sales

In OOH News By M4G Bureau - August 11, 2023

Sanjay brings with him over two decades of experience having worked at some big firms such as Clear Channel, Posterscope, Ogilvy among others.

Xtreme Media: Great quality and unbeatable price; the promise of a reliable LED display manufacturer.

In Digital OOH By M4G Bureau - August 11, 2023

“LED displays are available at a wide range of prices, making them accessible to a diverse range of audiences. Whether you're looking for an affordable solution or are willing to invest in top-of-the-line technology, the market offers a range of LED displays to cater to different price points and meet your specific display needs.” says Sanket Rambhia, CEO & MD, Xtreme Media.

Lamar Advertising secures new transit advertising contracts across Canada

In OOH News By Rajiv Raghunath - August 11, 2023

Transit authorities in growing and thriving areas of British Columbia and Ontario partner with Lamar to monetise bus and street furniture inventory and offer advertising opportunities for local companies.

Madison BMB transitions into fast growing Madison Loop

In OOH News By M4G Bureau - August 10, 2023

Madison BMB, Madison World’s full-service creative advertising unit will now become part of Madison Loop, its recently launched digital-first creative unit