OOH is much more than hoardings: Sudeep Narayan

In OOH News By VJ Media Bureau - July 08, 2014

Sudeep Narayan, Marketing & PR Director, Volvo Auto India, says that some PR around an OOH campaign could prove to be very useful to brands

10th OAC was very special: Sunder Hemrajani

In OOH News By VJ Media Bureau - July 08, 2014

Sunder Hemrajani, MD, Times OOH, said in his concluding remarks that this year's convention was a big leap in terms of content and engagement

10th Outdoor Advertising Awards: Milestone Brandcom bags 15 metals, followed by Madison Out-Of-Home with 9

In OOH News By VJ Media Bureau - July 07, 2014

In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5 each

Young Outdoorians vie for top honours at OAC

In OOH News By VJ Media Bureau - July 05, 2014

The outdoor advertising contest for young OOH professionals is underway; results to be declared on Day 2

10TH Outdoor Advertising Convention begins today

In OOH News By VJ Media Bureau - July 04, 2014

OAC 2014 gets underway at Grand Hyatt, Goa

Gallen Yip unravels the'ugly truths' of DOOH growth

In OOH News By VJ Media Bureau - July 04, 2014

Yip sees the growth drivers as expansion of transit infrastructure, personalised device engagement, use of programmed networks, improved performance standards, rise of e-commerce, technology improvements, internet of things, and of course, imagination.

Outreach Advertising acquires sites on railway land in Guwahati

In OOH News By Nabamita Chatterjee - July 01, 2014

The agency is also expected to sign an agreement with Assam State Transport Corporation for sole advertising rights at ISBT, Guwahati

OAC 2014: Leading brand marketers to talk about luxury brand adverting

In OOH News By VJ Media Bureau - June 30, 2014

Ruchita Sharma, Head - Marketing Operations & Communications, Swarovski India, Arun Marc D'Silva, Managing Director, Retail Interface, and Arif Saleem Padiath, Senior Business Manager, Zoya Titan Company Ltd will address the session which will be anchored by Anant Rangaswami, Editor, Storyboard, CNBC, TV18

DOAA members, agencies endorse draft agreement on volume discount

In OOH News By Bhawana Anand - June 25, 2014

Agency officials urged DOAA to look into the issue of payment delays from clients

Milestone Brandcom gets DSP Blackrock India T.I.G.E.R Fund to roar in the outdoor

In OOH News By VJ Media Bureau - June 24, 2014

The outdoor campaign covered 500 touch points in Mumbai, Delhi, Bangalore, Pune, Ahmedabad, Surat, Rajkot and Baroda