Harsha Joshi joins Dentsu Aegis Network as Executive Vice President - Group Trading

In OOH News By Nabamita Chatterjee - August 05, 2014

Harsha Joshi is an industry veteran who brings with her over 23 years of experience in media buying and planning, branded content and media audit and advisory

TOTAL Lubricants brands 48 aerobridges at IGIA

In OOH News By Bhawana Anand - August 05, 2014

TIMDAA executes the branding initiative, overcoming several challenges along the way

UK's outdoor grows 6.4% to £258.5m in April-June 2014

In Digital OOH By VJ Media Bureau - August 05, 2014

Outdoor Media Centre (OMC) reports that digital was up 30% to £68.3m, the biggest ever quarterly figure

IOAA Credit Control Council strengthens action against defaulting firms

In OOH News By Rajiv Raghunath - August 04, 2014

The Council, which constitutes equal representation from agencies and media owners, handles complaints related to payment terms, discrepancy in documentation, and non-adherence to contractual terms

Soumitra Bhattacharya takes over as CEO, Platinum Communications

In OOH News By Bhawana Anand - August 04, 2014

Bhattacharya is operating from the group's Mumbai office

MTS travels around Delhi with auto branding

In Campaigns By Bhawana Anand - July 29, 2014

As a part of the campaign, drivers of MTS branded autos were given MTS branded handsets

Media 360 Degree builds domineering presence for'Bigg Boss Season 2'

In Campaigns By VJ Media Bureau - July 29, 2014

Media 360 Degree deployed the campaign at prime locations in Bangalore and rest of Karnataka using a wide media mix comprising hoardings, bus stand media, bus side and back panels, bqs, mall and multiplex media assets, railway station advertising medium, and mobile display units

IOAA elections on Sept 19, nominations to be filed by Aug 16

In OOH News By VJ Media Bureau - July 28, 2014

The election of new Committee Members for the year 2014-15 will be held on September 19; the newly elected Committee Members will then nominate from among themselves the Chairman, Vice Chairman and Treasurer of IOAA

Nestlé goes outdoor to promote 2 new beverages

In Campaigns By VJ Media Bureau - July 28, 2014

The campaign was targeted at the health conscious SEC A+, A & B category audience, predominantly in Delhi NCR

We provide total communication solutions: Nabendu

In Viewpoints By M4G Bureau - July 26, 2014

Milestone Brandcom has made a habit of surpassing milestones with consummate ease. The firm's Founder & Managing Director Nabendu Bhattacharyya believes that OOH business is a pure conviction play. Bhattacharyya took the entrepreneurial plunge some five years ago with the firm belief that right ideas, right people, right practices will induce more brands to test the OOH waters. Milestone Brandcom is a testament to his firm belief. Bhattaryya talks about his riveting entrepreneurial journey in conversation with Outdoor Asia. Edited excerpts of the interview: