Results For "VER"
3269 News Found
Railways open to new & innovation OOH media: Anup Dayanand Sadhu
In Viewpoints By M4G Bureau - September 30, 2014
Dr Anup Dayanand Sadhu, Senior Divisional Commercial Manager, Bangalore Division, South Western Railway, talks about the emerging OOH advertising opportunities that Railways offers, in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts of the interview:
B'lore division of SW Railway invites bids for wrapping/painting Rajdhani & Shatabdi trains
In OOH News By VJ Media Bureau - September 23, 2014
Bids invited for display of advertisement through fleet graphic films by full wrapping/painting of the exterior of four rakes of train. No.22691/92 & 22693/94 Rajdhani Express, and one rake of train. No. 12027/28 Shatabdi Express
OLX converts unique used items into art
In OOH News By Bhawana Anand - September 22, 2014
The e-commerce major steered a 10,000 km motorcycle journey called'The Great India Collectors' Ride' across 45 cities and towns, building a strong consumer connect along the way
'Give Traditional Outdoor Media Its Due'
In Viewpoints By M4G Bureau - September 22, 2014
Traditional outdoor media including hoardings form the core of the Indian outdoor industry, yet this segment fails to earn due recognition of advertising clients, specialist agencies and media owners themselves. Time has come for concerted efforts to boost the growth prospects of traditional outdoor business.
Gionee breaks clutter in the outdoor with large displays
In Campaigns By Bhawana Anand & Jubilee Cardozo - September 12, 2014
In New Delhi, the campaign is being run on the two premium glass facades at Shivaji Stadium Metro Station and Dhaula Kuan Metro Station, both on the Airport Express Line managed by JCDecaux India. Bright Outdoor Media has executed the brand's campaign in Mumbai
OOH delivers the multiplier effect: Samir Miglani
In Viewpoints By M4G Bureau - September 12, 2014
Telecom major Uninor has continually reposed immense faith in the OOH media to connect with its target audience. In recent years the brand has leveraged the outdoor media in a big way to build its presence in the non-metro cities. Samir Miglani, Head- Brand & Marcom, Uninor, talks about the unique strengths of the outdoor media and the brand's approach to the medium.
Outdoor industry must protect the beauty of Bengaluru city: BBMP Commissioner
In Viewpoints By M4G Bureau - September 10, 2014
In recent times, the Bruhat Bengaluru Mahanagara Palike (BBMP) has taken strident steps to regularise the outdoor media advertising in the city of Bengaluru. M Lakshminarayana, Commissioner of BBMP, firmly believes the industry has a vital role in preserving the beauty of the city. The Commissioner shares the civic body's outlook on outdoor media advertising in an interview with Rajiv Raghunath of Outdoor Asia. Edited excerpts:
A Season of Opportunities
In OOH News By Nabamita Chatterjee - September 08, 2014
The Durga Puja (Durgotsav) is the season of hope for the OOH industry in Kolkata and rest of West Bengal. Every year, brands of all hues make their presence on permanent and temporary outdoor media available in the region to connect with a large out of home audience.
Global Advertisers wins award
In OOH News By VJ Media Bureau - August 27, 2014
Global Advertisers won the award for developing innovative and cost-effective media strategies for some of the leading brands in the real estate sector
DDB Mudra West appoints Ferzad Variyava as Group Creative Director
In OOH News By VJ Media Bureau - August 26, 2014
Variyava commands over 13 years of experience, having worked on household blue chip brands in the banking, media, FMCG, beauty, personal care, travel and telecom domains