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3273 News Found
TIMDAA gets over 200 unique advertisers on digital network
In OOH News By Bhawana Anand - February 02, 2015
Some of the advertisers on the screen include Apple, Yes Bank, Samsung, Volvo and Total. The network of 212 digital screens at the Delhi airport was conceived in late 2010 and went live in 2011 called"Channel - Tâ€.
DMRC invites bids for ad rights on outside civil structures
In OOH News By Bhawana Anand - January 29, 2015
The advertisements are allowed on all locations in between stations on piers, viaducts, bridges, retaining walls, exterior walls of stations and other civil structures - excluding inside stations
Times OOH wins contracts for 156 BQS in Delhi
In OOH News By Bhawana Anand - January 28, 2015
These bus shelters are spread throughout Delhi and cover strategic locations like North Campus, Akshardham Temple, Pragati Maidan, Vasant Kunj, Dhaula Kuan and East Delhi.
Havas Media India registers 35% growth in 2014
In OOH News By Bhawana Anand - January 21, 2015
The RECMA mid-year 2014 Qualitative Evaluation reported that Havas Media India is growing at 35 per cent, much higher than the industry average.
Interbrand India appoints Ashoo Advani as Associate Director, Brand Strategy
In OOH News By Nabamita Chatterjee - January 20, 2015
Advani brings to the agency an experience of over a decade in brand communications and strategy development.
We'll develop the best audience measurement system: Tony Jarvis
In OOH News By Bhawana Anand - January 19, 2015
Tony Jarvis expressed hope that the industry stakeholders will appreciate the urgent need for a common currency and provide due support for its development
UTI Sees a Myriad Of Opportunities In OOH: Gaurav Suri
In Viewpoints By M4G Bureau - January 19, 2015
"Given the nascency of our category (mutual funds), it is only logical for us to fire with all guns to grow the category. This would entail firing with all the armaments, OOH being one such weapon in the armoury,†says Gaurav Suri, Senior Executive Vice President & Head Marketing, UTI Mutual Fund, in conversation with Bhawana Anand. The brand believes assimilation of high-technology and digital interface would make this weapon more powerful communication tool. Edited excerpts of the interview:
Tony Jarvis meets with OOH leaders in Mumbai, Kolkata
In OOH News By Nabamita Chatterjee - January 14, 2015
We have got an overwhelming response from the media owners, agencies and brands on this initiative, says Jarvis
Wildcraft ropes in Milestone Brandcom to handle OOH media mandate
In Campaigns By Bhawana Anand - January 14, 2015
Milestone also planned and executed Wildcraft's very first OOH campaign aptly titled'Come Alive', which showcases a selection of their gear against beautiful outdoor landscapes.
Times OOH gives HUL's'Brown & Polson' pride of place on Mumbai Metro digital screens
In OOH News By Bhawana Anand - January 13, 2015
The campaign covers 99 networked 55†HD screens. This is the first synchronised digital network executed on any Indian Metro line.